BAIT2144 Business Process Management Assignment Brief 2026 | TAR UMT

BAIT2144 Assignment Brief

MASTER OF BUSINESS ADMINISTRATION  (MBA)
(Each Answer worth 50 Marks – Total 100)
Date due for Submission: 15^th October 2026

Aim:  This module aims to provide a critical review of current theoretical concepts in Operations Management and their practical applications. The module covers the key elements to be considered in the formulation of an Operations Management strategy, the approaches that can be adopted to produce and distribute products and services.

A. Operations Management refers and focuses on the administration of best practices in order to achieve the maximum levels of effectiveness and efficiency in terms of company resources. The proper management of the resources will produce high quality goods and services that will benefit the company.

Define Operations Management and discuss the role of an operations Manager in an organization.

Explain the 5M principle in relation to the resources available -50 marks.

B. You are the head of department in your organization. The company has recently expanded and is now seeking your advice on how to develop the market. You are to propose a market development plan -50 marks.

Provide an overview of your current organization including its strategic vision, mission and competitive position. Critically discuss the appropriate market segmentation for market penetration. – 50 marks.

1. You need to demonstrate your depth of understanding with clear answers supported by relevant examples where necessary. The distribution of marks is as printed on each part of the question. Use the allocation as a guide to determine the length of your answer.

2. Length of each answer should be around 700 to 800 words excluding references. You may write your assignment using ‘point’ form, with, photos, charts, tables and graphics, to help you lay out this case study, making reference to any leadership theories or models that are appropriate.

Tables, figures and/or illustrations can be included as part of the assignment, but while not included in the word count, will earn extra marks.

3. Citations made from journals/magazines/conference proceedings/working papers/encyclopedia etc, should use the Harvard style will also earn marks. They must be carefully checked for completeness, accuracy and consistency. The citations should be in the main text and also must be listed correctly and fully in the reference section at end of paper. The list of references is not part of the word count.

4. Place your name, as a ‘footer’ on all pages.

5. Type in Times New Roman, 12 point and 1.5 spacing.

6. Number all pages