Unit 3 – International Marketing Management, Assignment, Malaysia
Subject | Unit 3 - International Marketing Management |
Questions –
Case- Beauty&Me is a company offering cosmetics products and is one of the most popular brands in your country. The company’s primary offerings are Hair and skin care products and caters to low and middle income segments.
The company has been in the market for 80 years now and enjoys a huge and loyal customer base. The customers have been vouching for reliability and safety of the product. The company has been logging impressive growth and enjoys 8% market share.
The majority of the market is still captured by local brands (40%) in both mass and premium product categories. For the last decade, international brands have been successfully penetrating the local markets and now hold 10% of the market share and the growth rate has been surpassing the growth rate of all other players in the market. International brands have been successfully able to leverage the strong branding and product line.
The board of directors for Beauty&Me at this point, is looking forward to entering new geography. You are just hired as head of marketing and are supposed to review the case of entering the new geography and prepare an entry strategy for the same.
1. Analyse the business environment of the new geography (Chose a geography/country of your own choice) and evaluate the decision to enter the market using PESTEL Analysis (7.5 Marks, Min 250 words)
2. Prepare a marketing strategy for the new geography. Employ SWOT & 4 P’s framework for the same. You can use any other framework/analysis as per the relevance.(5 Marks, Min 200 words).
3. What model of expansion (franchising, sub-contracting, etc) to be employed and Why? (5 Marks, Min 200 words )
4. What are the pros and cons of going global at this point of time.(5 Marks,Min 200 words)
5. Develop a brief Marketing and Communication plan and recommendations. (7.5 Marks, Min 250 words)
Get Help By Expert
Need help with your Unit 3 - International Marketing Management Assignment? Our assignment helper online is here to support you! If you're in Malaysia and thinking, "Please do my assignment for me," you’re in the right place. We also offer expert thesis writing help to guide you through your research. Malaysian students can easily pay our professionals for the assistance they need. Reach out today and make your coursework easier!
Recent Solved Questions
- PSY231: Evolutionary Psychology Essay, MUM, Malaysia You are required to select one topic or issue from any area of psychology, and explain how the issue can be viewed from an evolutionary psychology perspective
- F79MA: Statistical Model Assignment, HWU, Malaysia Suppose that you are a trainee actuary working in the mathematical modeling team for a non-governmental organization that is rolling out a micro-credit scheme to support rural communities in developing countries
- Economics Assignment, UMS, Malaysia Malaysia’s national debt to gross domestic product (GDP) ratio is at a worrying high of 63.8%. In your opinion, what should the Malaysian
- Organic Chemistry Assignment, UNIMAS, Malaysia Draw the structures of the following compounds showing every orbital involved in the sigma
- Procurement Management Case Study, TARC, Malaysia Critically discuss pertaining to the FIVE (5) important viewpoints on what makes a Good Project Manager to decide on the above matter
- MBA in Healthcare Management Case Study, APU, Malaysia According to Khalifa & Alswailem, (2021) at King Faisal Specialist Hospital and Research Center, Saudi Arabia, the implementation and upgrading of the hospital information
- Practical IT Skill Course Work, NUN, Malaysia MacroHard Corporation has initiated a competition that gives the opportunity to new small and medium entrepreneurs
- BBF305/03: Investment and Portfolio Management Assignment, WOU, Malaysia Explain the differences in how modern and traditional theories of a portfolio management approach the issue of diversification
- Bachelor of Information Technology (Hons) Data Analytics Assignment, HU, Malaysia You are required to investigate the above scenario of government data to explore the application of big data analytics
- Pedagogical Implication on Student’s Performance in English Home Work, UO, Malaysia A number of studies done concerning the language of instruction and students‟ performance in secondary schools