BM2614: Principle of Marketing Report, MMU, Malaysia Berhad who they are, what they do, where their presence is global, what are the fast-moving goods they manufacture and distribute, to name some

University Multimedia University (MMU)
Subject BM2614: Principle of Marketing

(A) Introduction 

A brief outline about Dutch Lady Milk Industries Berhad who they are, what they do, where their presence is global, what are the fast-moving goods they manufacture and distribute, to name some.

(B) Market Analysis

(i)Situation Analysis 

Detail discussion of the Dutch Lady’s internal strengths (S) and weaknesses (W) and examine its external opportunities (O) and threats (T).

(ii)Marketing Environment 

Detail discussion on any four (4) environmental forces that impact Duct Lady Milk Industries Berhad. [for parts (i) and (ii) above, students are allowed to analyze and discuss any one (1) of the product line by Dutch Lady Milk Industries Berhad instead of Dutch Lady Milk Industries Berhad.

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