BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | BM011-3-M: Strategic Marketing Management |
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
- CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
- CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
- CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment
Get Help By Expert
Recent Solved Questions
- Stage 1: Developing Relationship – Develop a strong basis for cooperative sharing: Guidance Counselling Essay, OUM, Malaysia
- Special and Inclusive Education MA Assignment, UNM, Malaysia: You are required to provide a full bibliographic list of academic citations using the Harvard Referencing system
- Strategic Management Assignment, ASB, Malaysia Strategic management is the ongoing planning, monitoring, analysis, and assessment of all necessities an organization
- Consider, if feasible to do so, reporting the number of records identified from each database or register searched: Advanced Nursing Research Assignment, IIUM, Malaysia
- Association between food insecurity and cognitive function among older adults Research Paper, UOS, Malaysia What is the association between cognitive functioning and food insecurity in the Malaysian older population aged 60 years and above
- LAW034: Introduction to Legal Theories Assignment, UiTM, Malaysia Delima is a single mother who supports her three children and is a sick mother. She is uneducated but nevertheless managed
- MPA10203: Operation Management Assignment, UTHM, Malaysia Choose a local company that manufactures products or provides services
- CT108-3-1 Python Programming (PYP) Assignment, APU, Malaysia Groceries Management System (GMS) Due to busy schedule, most of us prefer online shopping even to buy groceries and household items
- AC4012: Introduction to Financial Accounting Assignment, SC, Malaysia Identify any TWO stakeholders of the company who have decision-making power, and provide an example of a decision
- Organizational Behavior Assignment, TU, Malaysia Authentic leaders lead from strong, personal, moral values that can have a profound effect on your organization
