BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | BM011-3-M: Strategic Marketing Management |
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
- CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
- CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
- CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment
Get Help By Expert
Recent Solved Questions
- BIT2133: Programming Concepts Course Work, UOC, Malaysia Students MUST keep a copy of all submitted work for reference purposes prior to the original being handed in and returned
- FIN435: Financial Market And Banking Services Assignment, UiTM, Malaysia Overview of the development of the Malaysian financial system
- AACS3064: Computer Systems Architecture Assignment, TARC, Malaysia Suggest an application program / system which includes arithmetic computations from any one of the following industries
- SIS Assignment 2 Report: AI-Driven ESG Analytics Case Study for Sustainable Investment Strategy
- BBMF 3073: Risk Management Assignment, UTAR, Malaysia Risk Management analysis is the discipline of identifying business risk and determining solutions to business risk
- KNS2163: Geotechnical Engineering Assignment, UMS, Malaysia Work to remediate failed slope along Jalan Sebauh, Bintulu is proposed and The affected slope is along a 5 km section of the road
- ADS553: Strategic Management For Public Sector Report, UiTM, Malaysia Your task is to prepare a proper presentation together with a written report on any newspaper articles discussing various projects
- Modelling and Design of a Rehabilitative Hand Exoskeleton Thesis, UTeM, Malaysia Neuromusculoskeletal disorders which affect the finger movements of the human hand are the primary causes of hand injuries
- Identify a conflict on the theme of change that is explored in the novel: Malaysian Popular Literature and Culture Assignment, UNM, Malaysia
- Application of Epidemiological Study Designs in Public Health Epid Assignment 1 Malaysia
