BM011-3-M: Companies across industries are facing growing pressure to operate sustainably: Strategic Marketing Management, Assignment, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | BM011-3-M: Strategic Marketing Management |
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
- CLO1 Describe strategic marketing management and its processes (C5, PLO2) Class Test
- CLO2 Measure the marketing metrics application in the various business models for strategic marketing management (C5, PLO7) Individual Assignment
- CLO3 Propose a strategic marketing plan for products or services (A5, PLO10) Individual Assignment
Get Help By Expert
Recent Solved Questions
- STA404: Statistics for Business and Social Sciences Assignment, UiTM, Malaysia A physiotherapist in a private hospital located in Selangor would like to do a study on patients diagnosed of having Scoliosis
- FPIT1083: Introduction to Computer Networks Coursework, TARC, Malaysia You, as a network engineer, have been required to design a network topology for the company
- Common Law Course Work, MMU, Malaysia The ideological power of the jury system should not be underestimated
- Psychology Research Paper, SU, Malaysia Digital Storytelling Products As Means To Increase Generativity Amongst Malaysian Educators In Middle Or Late Adulthood
- Big Data and Ethics Essay, APU, Malaysia The U.S. firm Apple operates a digital ecosystem with its own hardware and software. Part of this ecosystem is an app store
- Grand Goals Bhd., is in the business of manufacturing steel utensils: Financial Management, Case Study, UTM, Malaysia
- Critical Thinking Communication Assignment, UMS, Malaysia The authors sought to understand the types of parent involvement that teachers, parents, and students believe affect
- MGT 3219E The Impact of Grameen Bank on Social Enterprise
- Organization Behavior Assignment, APU, Malaysia Ford CEO Alan Mulally is known for starting meetings by saying “Data will set you free” and for trying to change Ford’s culture
- FAR210: As at 31 December 2022, a physical stock count was carried out to determine: Financial Accounting 3 Assignment, UiTM, Malaysia
