FEEP LTO ODL the Role of AI in People Management: Insights from an HR Practitioner in Malaysia
| University | Asia Pacific University (APU) |
AI is transforming people management in organizations. Through data-driven insights, AI can help HR teams make more informed decisions to help with HR-related functions such as recruitment, talent identification, development programs, performance management, and retention strategies. It also increases efficiency by automating routine tasks like work scheduling and answering employee queries. However, the use of AI in people management raises ethical concerns that require organizations to balance technology with human interventions.
Investigate and analyze this issue through empirical data. Specifically, you are required to:
• Conduct an interview/conversation with one experienced HR practitioner who works with an organization in Malaysia that uses AI in people management. The chosen person (background, position, etc.) and the organization (size, type, etc.) must have enough data to answer the assignment questions.
• Write a report that addresses the following sections:
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INTERVIEW PROTOCOLS FOR FEEP LTO
• The following questions can be used as a loose guide for the interview.
• Use relevant questioning techniques to let the respondent share and extract in-depth details from his/her own perspective.
Before asking questions, you should:
• Introduce yourself
• Inform about the interview objective
• Acquire respondent’s consent by asking them to fill out the consent form (attached)
• Get permission to record
During the interview session:
1. Please tell me about your background.
• Age
• Gender
• Education background and level
• Overall working experience (years)
• Overall working experience in HR (years)
• Experience in current organization (years)
2. Please tell me about your organization.
• Industry / Sector
• Age
• Workforce size
• Description of HR department / function (size, units, etc.)
3. Please describe your work as an HR practitioner in the current organization.
• Title of position
• Description of HR work (which HR function, etc.)
4. Please describe how AI tools/applications are used in HR / people management (PM)
/ talent management (TM) in your organizations?
| Items | Interview Quote | |
| 4.1 | Which HR/TM/PM function(s) did you apply AI? (e.g., recruitment, selection, performance management, training, etc.) | |
| 4.2 | What specific AI tools / systems did you use for the above function(s)? | |
| 4.3 | Why did you use AI for these function(s)? (reasons, objectives, rationale, etc.) | |
| 4.4 | How were these HR function(s) performed before using AI? | |
| 4.5 | What are the benefits/improvements for using these AI tools in the organization? (Changes after AI implementation) | |
| 4.6 | What are the problems, concerns, and challenges in using these AI tools for HR? | |
| 4.7 | What are the impacts of AI on your job as an HR practitioner? |
Ending the interview:
• Conclude the interview.
• Thank the respondent.
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