Transnational Management Case Study, UNM, Malaysia Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California

University University of Nottingham Malaysia (UNMC)
Subject Transnational Management

Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California. Budgetmart operates in more than 1,200 locations around the country. The firm has carefully developed its brand image, which focuses on offering goods at reasonable rates.

The company’s success can be attributed in part to its ability to offer stylish, branded products at discount pricing while also providing first-rate customer service. The firm’s motto illustrates its dedication to this: “Except More, Spend Less, Save Money”.


In 2010, Budgetmart decided to enter the Canadian market. During that, cross-border shopping is popular in Canada and most Canadian consumers knew American Budgetmart. Hence, this contributed to Budgetmart’s decision to enter that market. Budgetmart’s entry into the Canadian retail market was dreaded by many competing retailers. Budgetmart announced an uncharacteristically bold international expansion plan in hopes to take the Canadian market by storm.

However, the American retail behemoth announced its exit from the Canadian market in December 2013, three years after Budgetmart first entered the country, resulting in a $3 billion net loss and the loss of almost 10,000 jobs

The firm did not regard its Canadian location as a newcomer that needed to entice customers away from rival retailers but rather handled them the same as its operating stores in the U.S. The firm did not take into consideration unique geographical, and linguistic differences and government rules and regulations in Canada.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

Get Help By Expert

Are you struggling with your academic writing assignments? Are you tired of spending hours trying to figure out how to write a perfect essay or research paper? Look no further than! Our team of professional and experienced writers is dedicated to providing high-quality, affordable, and timely academic assistance to students in Malaysia and beyond. We understand the stress that comes with deadlines and the pressure to achieve academic excellence. Whether you need help with essay writing, research paper writing, or any other type of academic assignment, our team of expert writers is here to help.


Recent Solved Questions

Online Exam & Assignment Writing Services

70841+ Orders Delivered

5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

ASC303 Financial Mathematics UITM Assignment Sample Malaysia 
ASC303 Financial Mathematics is a foundational course designed to introduce students to the fundamental concepts, calculations, and practical applications of mathematical modeling in the financial industry. The Financial Mathematics course…
EWC 663 Formal Meeting Assignment Sample UiTM Malaysia
The EWC 663 Formal Meeting is a formal event where employees can meet with their bosses, peers and other relevant parties to discuss work-related issues. It provides an opportunity for…


Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now