Transnational Management Case Study, UNM, Malaysia Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California
| University | University of Nottingham (UON) |
| Subject | Transnational Management |
Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California. Budgetmart operates in more than 1,200 locations around the country. The firm has carefully developed its brand image, which focuses on offering goods at reasonable rates.
The company’s success can be attributed in part to its ability to offer stylish, branded products at discount pricing while also providing first-rate customer service. The firm’s motto illustrates its dedication to this: “Except More, Spend Less, Save Money”.
Dilemma
In 2010, Budgetmart decided to enter the Canadian market. During that, cross-border shopping is popular in Canada and most Canadian consumers knew American Budgetmart. Hence, this contributed to Budgetmart’s decision to enter that market. Budgetmart’s entry into the Canadian retail market was dreaded by many competing retailers. Budgetmart announced an uncharacteristically bold international expansion plan in hopes to take the Canadian market by storm.
However, the American retail behemoth announced its exit from the Canadian market in December 2013, three years after Budgetmart first entered the country, resulting in a $3 billion net loss and the loss of almost 10,000 jobs
The firm did not regard its Canadian location as a newcomer that needed to entice customers away from rival retailers but rather handled them the same as its operating stores in the U.S. The firm did not take into consideration unique geographical, and linguistic differences and government rules and regulations in Canada.
Get Help By Expert
Are you struggling with your academic writing assignments? Are you tired of spending hours trying to figure out how to write a perfect essay or research paper? Look no further than Assignmenthelper.my! Our team of professional and experienced writers is dedicated to providing high-quality, affordable, and timely academic assistance to students in Malaysia and beyond. We understand the stress that comes with deadlines and the pressure to achieve academic excellence. Whether you need help with essay writing, research paper writing, or any other type of academic assignment, our team of expert writers is here to help.
Recent Solved Questions
- ACC4213: Strategic Cost Management Assignment, UH, Malaysia Identify and critically evaluate strategic management accounting techniques applied by two (2) companies in attaining business competitive advantage
- TEE103: i. Calculate the voltage Vs, by using Kirchhoff’s law and Ohm’s.: Circuit Theory I Assignment, WOU, Malaysia
- Risk and Hazard Management Assignment, MMU, Malaysia you are to demonstrate on how these aspects are managed properly
- LAW416: Business Law Assignment, UiTM, Malaysia Azmir Shane the original owner of a white BMW entrusted his car to a mechanic named, Andy Danial for repairs
- Hydrology Assignment, UITM, Malaysia Direct Runoff Hydrograph (DRH) was observed from the urbanized catchment and rural catchment less than 10% development
- BUS70804 Design Thinking Case Study – Enhancing Product Innovation
- Personnel and Career Development Counselling Report, MUM, Malaysia I’m the oldest child, so technically I’m like the third Baron in the family, so when I was young I am when my parents
- AICT004-3-2-NWN: Networks and Networking Assignment, APU, Malaysia You are required to design and apply an IP addressing scheme for the topology shown for The Evergreen Resort network
- Islamic Finance Products and Service Assignment, UCSI, Malaysia Explain the term shariah compliant stock. How many countries have these I-stocks? Name these countries
- Programming Fundamental Assignment, TU, Malaysia Morgan Stark is a child prodigy just like his father Tony Stark when he was young. At five years old, she self-taught herself
