Discussion about Beryl Chocolate and Confectionery Sdn. Bhd.’s internal strengths (S): Principles of Marketing Assignment, UIU, Malaysia

University UNITAR International University (UIU)
Subject Principles of Marketing Assignment

(B) Market Analysis:
(i)Situation Analysis / SWOT [12 marks]: Detail discussion about Beryl Chocolate and Confectionery Sdn. Bhd.’s internal strengths (S) and weaknesses (W) and examine its external opportunities (O) and threats (T). This section can be completed in a Figure / non-essay format.

(ii) Marketing Environment: Detail discussion on any two (2) environmental forces that impact Beryl Chocolate and Confectionery Sdn. Bhd.

[for parts (i) and (ii) above, students are allowed to analyze and discuss either the Dragees or Po product line by Beryl Chocolate and Confectionery Sdn. Bhd. instead of Beryl Chocolate and Confectionery Sdn. Bhd.

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