DUTM213 Economics of Tourism Assignment 2 Swot Analysis | UiTM Malaysia
| University | Universiti Teknologi MARA (UiTM) |
| Subject | DUTM213 Economics of Tourism |
Assignment No. 2 SWOT ANALYSIS
Total marks: 80
Assignment weight: 30%
The purpose of this assignment is to develop an understanding on how to prepare a tourism plan, integrating the principles of tourism economics with practical planning and analyzing SWOT.
You are required to analyze the SWOT for a specific destination. In this case, you will choose your province as a tourism destination.
The assignment includes essential components of preparing tourism plan such as conducting resource inventory, conducting situation analysis, SWOT analysis, and strategies to improve tourism. Total marks for this assignment is 80 and it is worth 30% weight.
Your assignment should be within the range of 10 – 12 pages excluding the cover page.
Make sure to submit the assignment on or before the due date.
Refer to UNIT 4 of your study module DUTM213 Economics of Tourism to do your assignment. Below are the marking criteria for your assignment.
Marking Criteria
| Criteria | Description | Marks |
|---|---|---|
| Cover page | The cover page should contain Institution name, division name, your name, student ID number, semester and year of study, name of the program, course code and name of the course, assignment number, name of the UOG study center, your contact phone number. | 3 |
| Introduction | Identify the tourism product of your province which is unique when compared to other provinces. Describe about the unique product and its market demand. | 6 |
| Conducting Resource Inventory | Prepare a resource inventory checklist for your province. It should include product inventory, activity inventory, environmental factors, infrastructure and aesthetics. | 15 |
| Conducting Situation Analysis | Situation analysis include current visitation levels, visitor spending, accommodation supply and occupancy trends, transport, attractions and resident population. | 15 |
| Strength, Weakness, Opportunity & Threats (SWOT) analysis | Do a SWOT analysis for your province in terms of offering tourism effectively. | 15 |
| Strategies | Recommend the strategies to enhance the strength, utilize the opportunity and overcome the weakness & threats to improve tourism in your province. | 15 |
| Conclusion | Summarize the strength and weakness of tourism products in your province. | 6 |
| Presentation and Referencing | Proper sentence structure with no grammatical errors. In-text citations and referencing should be in APA format. | 5 |
Total marks
Note: Do not cut and paste from the website/internet sources. Acknowledge properly for the information used to do your assignment. Do not copy word by word from the study module. Do not copy from the friends. Doing all these will fail you in this course. You have to do a thorough research. Understand and write in your own style to maximize your marks.
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