Strategic Decision-Making in Global Expansion
University | Asia Pacific University (APU) |
Subject | Strategic management |
Background:
Unipentaz Corporation, a mid-sized technology firm based in Malaysia, has been successfully operating in the domestic market for the past 10 years. The company specializes in developing software solutions for small and medium-sized enterprises (SMEs). Due to increasing competition and a saturated market, the management team is considering expanding into international markets. They have identified three potential countries: Brazil, Germany, and
India, each with distinct market characteristics, regulatory environments, and cultural considerations.
Questions:
1. Market Analysis:
Analyze the market potential for Unipentaz Corporation in each of the three
identified countries. Consider factors such as market size, growth potential,
competitive landscape and cultural nuances. Which country presents the most
favorable conditions for entry, and why?
2. SWOT Analysis:
Conduct a SWOT analysis for Unipentaz Corporation in the context of international expansion. Identify at least two strengths, weaknesses, opportunities, and threats related to this strategic decision. (You may use reasonable assumptions.)
3. Strategic Recommendations:
Based on your analyses, recommend a strategic approach for Unipentaz
Corporation’s international expansion. Should they pursue a joint venture, a wholly owned subsidiary, or another mode of entry? Justify your recommendation with evidence from your market and SWOT analysis.
4. Risk Assessment:
Discuss the potential risks associated with entering the selected market. What
Strategies can Unipentaz Corporation implement to mitigate these risks?
5. Long-term Considerations:
Reflect on how this international expansion could impact Unipentaz Corporation’s long-term strategic goals. What metrics should the company use to measure the success of its expansion?
End of Questions
Recent Solved Questions
- CHEN5017: Process Plant Engineering Assignment, CU, Malaysia Hydrogen is touted to be one of the most promising energy carriers which can supply the world’s energy demand .
- ACC4304: Auditing Essay, UH, Malaysia Write an essay that critically evaluates the impact of an accounting scandal on auditor independence and audit quality
- CSC404: Programming II Assignment, UiTM, Malaysia UiTM Johor will organize an Active Learning Workshop among lecturers from UiTM and other universities in Malaysia
- BAMS1743: A researcher wishes to know whether the sales of the stores are depending on the number of e-wallet channels made available to the customers: Quantitative Methods, Assignment , TAR UMT, Malaysia
- HFT20303: Financial Management Assignment, UMK, Malaysia How much money must be put into a bank account yielding 5% annually in order to have RM250 at the end of five years
- BAPS2003: Basic Power System and Electric Machines Assignment, UON, Malaysia What are the tests that should be conducted to ensure the efficiency of the transformer:
- Finance, Accounting and Management Assignment, UON, Malaysia Company SBS9 is evaluating the following list of Investments The target capital structure is to use 50% Debt and 50% Equity
- Construction Law Essay, UCISS, Malaysia Company A was appointed by Syarikat T as the subcontractor for a project located in Selangor to complete the piling works
- Master of Project Management Assignment, OUM, Malaysia Does the scope of the project appear to have been clearly defined upfront and Is there any evidence of an effective risk assessment process
- Bachelor of Information Technology Data Analytics Assignment, HU, Malaysia Describe the data set in the Introduction in terms of where this data set came from, what the data is about, and what you plan to do analyze