Ethics and Legal Implications Assignment, UMS, Malaysia Legal assignment The U.S. firm Apple operates a digital ecosystem with its own hardware and software
University | Universiti Malaysia Sabah (UMS) |
Subject | Ethics and Legal Implications |
Legal assignment The U.S. firm Apple operates a digital ecosystem with its own hardware and software. Part of this ecosystem is an app store for which Apple holds a dominant position. Apple changed its policy of defaults in 2021: Users downloading applications from suppliers other than Apple would be asked explicitly whether they consented that the providers of these apps processed their data.
This also applies to apps that use tracking to display targeted advertising. Meta, another digital ecosystem operator, offers popular apps for services such as Instagram or WhatsApp. At the same time, Meta holds a dominant position in online advertising. Meta collects and uses data about user preferences to offer to advertise aligned with user preferences.
Meta, like Apple, moreover has ambitious goals for developing new services involving Virtual Reality (VR). Both firms use their services also to facilitate the development of VR, which relies heavily on the analysis of user preferences. Meta currently appears to be at the forefront of VR technology. In Meta’s view, Apple is using its new policy to oust app developers cooperating with Meta from Apple’s ecosystem.
This risk exists also objectively. Meta, hence, files a complaint with the European Commission, i.e., the main EU competition agency. Meta claims that Apple is abusing its dominant position under Art. 102 of the Treaty on the Functioning of the European Union (TFEU). In its defense, Apple raises the following arguments:
- The General Data Protection Regulation requires suppliers of online services to get the consent of end users before processing their data. Regarding its App Store services, Apple has to comply with this requirement.
- Meta knows that although end users value privacy, they regularly provide their consent without thinking in order to quickly get access to online services. By exploiting this behavior, Meta is abusing its dominant position in online advertising.
(1) Is Apple, on balance, acting in the interest of consumers?
(2) How would you structure your legal reasoning on whether (a) Apple or (b) Meta is abusing its dominant position in terms of Art? 102 TFEU?
(3) Google is another operator of a digital ecosystem, including a market-dominant search engine.
Google supplies online advertising services which rely, among others, on the analysis of search queries. In Europe, Google uses pop-up windows to inform end users of their GDPR rights. Google has stated publicly that it supports Apple’s policy change. Is Google acting anti-competitively?
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Get Help By Expert
When it comes to thesis help, Assignmenthelper.my is here to save the day. For thesis students looking for efficient and reliable thesis writing assistance, we can provide quality writing from expert assignment writers at an affordable price. The work received from us is guaranteed to meet academic standards and will be delivered within agreed deadlines.
Recent Solved Questions
- Issues In Global Business Assignment, MUM, Malaysia Multinational corporations are increasing major risks multinational corporations face opportunities but pose
- PGBM01: Financial Management and Control Assignment, UOS, Malaysia Relying only on accounting figures from Income Statement and Balance Sheet do not present the complete performance
- ACC116: Introduction To Cost Accounting Assignment, UiTM, Malaysia Identify the cost driver for each of the activity cost pools below Machine cost and Purchase cost
- Principles of Economics Essay, UMS, Malaysia Analyze how microeconomics models can be used to consider fundamental economic choices of households and firms
- CSC1024: Programming Principles Assignment, SU, Malaysia The main aim of this programming project is to develop a music management system using Python 3 programming language
- English Essay, UOM, Malaysia How would an exhaustive serial search work in comparison to a self-terminating serial search so that the exhaustive
- Accounting and Finance Management Assignment, UM, Malaysia Develop a spreadsheet model and use it to find the project’s NPV, IRR, and payback period. Conduct sensitivity analysis to determine
- Management Information Systems Report, AU, Malaysia To create a report and dashboard of sales analytics. Also, using the power bi technique, different customer types, product groups
- Nurse Education Research Paper, AU, Malaysia Nurse Education Today is the leading international journal providing a forum for the publication of high-quality original research
- Basic Agriculture Economic Assignment, SU, Malaysia Agriculture has always been one of the most important economic sectors in our country. Despite its relatively small contribution