MBSA2123 Persuasive Visualization Assignment Questions 2026 | UTM

MBSA2123 Assignment

Section A: Case Study Analysis Questions (50 Marks)

Question 1

Strategic Importance: How did InnovateTech’s shift to persuasive visualization align with its overall business strategy, and what were the potential risks of not making this shift? (PLO1, CLO1, C6)

(5 Marks)

Question 2

Audience Segmentation: Discuss how InnovateTech tailored its persuasive visualizations for different audiences (executives, sales team, clients). Why was this segmentation critical for success? (PLO1, CLO1, C6)

(10 Marks)

Question 3

Ethical Considerations: What ethical considerations should InnovateTech have kept in mind when designing and deploying persuasive visualizations? How can persuasive visualization be misused, and how can companies mitigate this risk? (PLO1, CLO1, C6)

(5 Marks)

Question 4

Measuring Success: Beyond the metrics mentioned (churn rate, conversion rate), what other qualitative and quantitative metrics could InnovateTech use to continuously assess the effectiveness of its persuasive visualization strategy? (PLO1, CLO1, C6)

(10 Marks)

Question 5

Scalability and Sustainability: What challenges might InnovateTech face in scaling this persuasive visualization strategy across all departments and maintaining its effectiveness long-term? Suggest strategies to overcome these challenges. (PLO1, CLO1, C6)

(20 Marks)