MGT71904 Strategy and Innovation Assessment 3, 2026 | Taylor’s University
| University | Taylor's University (TU) |
| Subject | MGT71904 Strategy and Innovation |
MGT71904 Assessment 3
| Module Code | MGT71904 |
| Module Name | Strategy and Innovation |
| Assessment | Assessment 3 (40%) (Final) |
ASSIGNMENT OVERVIEW
Part A
- Please review the assessment context provided below to complete all tasks.
- Reports related to the company mentioned in the task are available in the Supplementary Folder – Appendix 1 on Canvas. Students should use these reports to extract key insights and support their strategic evaluation and recommendations. In addition, conducting further research is essential to strengthen the analysis.
- Answer Question 1.A by submitting your answer in a separate PDF file.
- Answer Question 2.A by uploading your video presentation on YouTube (unlisted) and sharing the YouTube link within the answer box provided in this document.
Learning Alignment
PART A
| Requirements of Referencing | Appendix
to be Referred |
Marks | |
| Question 1.A | Referencing is required | Applicable | 25 Marks
(Refer to marking rubrics for details) |
| Question 2.A | Referencing is required | Applicable | 15 Marks
(Refer to marking rubrics for details) |
ASSESSMENT CONTEXT
Shell Malaysia’s Strategic Shift Towards Renewable Energy
Background
Shell Malaysia, a subsidiary of the global energy giant Shell plc, has publicly signalled its intention to expand investments in renewable energy (RE) amidst increasing societal and governmental focus on climate change. Historically cautious in its public communications on energy transition, Shell is now taking a proactive stance in contributing to Malaysia’s national energy discourse.
During the launch of the book “The Tree, The Sky, The Sun: A Pathway Towards Malaysia’s Carbon-Neutral Future”, Shell Malaysia’s Chairman Ivan Tan emphasised the company’s commitment to supporting a low-carbon economy. The initiative aligns with Shell’s global Powering Progress strategy, which aims to achieve net-zero emissions by 2050.
Strategic Context
Malaysia, like many emerging economies, faces the dual challenge of supporting economic growth while reducing carbon emissions. Shell Malaysia recognises that contributing to climate solutions is both a societal responsibility and a strategic business opportunity. The company has gradually entered the renewable energy sector through investments in large-scale solar projects in Singapore and the United States, signalling a cautious yet forward-looking diversification strategy.
Strategic Challenges
- Policy Uncertainty – Long-term investment in renewables depends on stable regulatory frameworks and effective carbon pricing.
- Public Engagement – Achieving societal buy-in for energy transition initiatives remains a challenge.
- Technological and Capital Constraints – Scaling renewable energy and electrification infrastructure requires significant investment and technological innovation.
Competitive Dynamics – Other local and regional energy firms are entering the renewable sector, creating a competitive landscape for investment opportunities
Task
As a strategy consultant, your firm has been engaged by Shell Malaysia to evaluate their transition into the renewable energy market. Your goal is to assess their current strategy, identify competitive risks, and recommend specific improvements to ensure they remain a market leader in Malaysia’s changing energy landscape.
Reference
Birunntha, S. (2021, July 7). Shell Malaysia eyes RE industry. The Malaysian Reserve.
https://themalaysianreserve.com/2021/07/07/shell-malaysia-eyes-re-industry/
Question 1.A Individual Task
Work Required
With reference to the assessment context above, you are required to prepare a comprehensive strategic evaluation report on Shell Malaysia. Your report should critically assess Shell Malaysia’s current business strategies and propose actionable recommendations to help the company sustain a competitive advantage in an increasingly dynamic and challenging oil and gas industry.
Your report should address the following components:
Identifying Core Business Strategy and Direction
- Clearly articulate Shell Malaysia’s core business strategy for gaining and maintaining a competitive edge within the Malaysian oil and gas sector.
- Identify strategic actions that enable Shell Malaysia to balance its traditional oil & gas business with its renewable energy ambitions.
- Analyse how Shell Malaysia can manage short-term financial performance while investing in long-term renewable energy initiatives.
Evaluating the Core Business Strategy
- With reference to the Strategy-Evaluation Framework, assess the effectiveness of Shell Malaysia’s core business strategy in addressing sustainability challenges.
- Evaluate the firm’s key resources, capabilities, and strategic activities that support its business strategy.
- Support your evaluation with clear justifications, and strengthen your analysis using strategic assessment tools such as the External Factor Evaluation (EFE) Matrix, the Balanced Scorecard, the Triple Bottom Line (TBL) framework, or any other relevant tools.
Potential Risk & Risk Mitigation
- Identify the main risks associated with Shell Malaysia’s renewable energy strategy (e.g., regulatory, technological, market-related risks).
- Propose corrective actions to address these risks effectively.
Assignment Guidelines
Your report should be submitted in a separate file in PDF format and should include, in addition to the areas listed above, the following:
- Cover page
- Introduction
- Conclusion
The report should be well-structured and include relevant justifications. When preparing your response, ensure you address the following aspects:
- Compliance with the required structure
- Coherence of sentences and grammar
- Quality of the content
- Tailoring the report for senior management
- Appropriate APA in-text citations and references.
Usage of Gen AI
- You may use ChatGPT, Claude or Gemini to conduct exploratory analysis and structure initial ideas, but the interpretation, synthesis, and final judgement of arguments or analyses must be your own.
- You may use Grammarly, QuillBot,or Scribbr Paraphraser to refine the language structure and verify grammatical accuracy, while maintaining your unique writing tone.
Format of the Report
- Line spacing: 1.5
- Font: Arial
- Font size: 12
- Alignment: Justified
- Indicative word count: Approximately 2500 words
Question 2.A Individual Task
Work Required
Building on the strategic evaluation and corrective actions proposed in Question 1.A, you are required to prepare and present a strategic implementation and monitoring plan to Shell Malaysia’s management team.
Your presentation should include the following key sections:
Strategic Implementation Plan
Identify and describe the key strategic initiatives or operational changes Shell Malaysia must implement to successfully pursue its renewable energy and carbon-neutral goals outlined in the assessment context.
Consider initiatives such as:
- Organisational Structure Adjustments. E.g. Creating cross-functional teams for renewable energy projects; Establishing a dedicated division for energy transition strategy.
- Promoting Organisational Ambidexterity. g. Balancing Shell’s traditional oil & gas operations with new renewable energy ventures.
- Overcoming Organisational Inertia. E.g. Implementing change management programmes; Conducting leadership alignment workshops; Introducing employee engagement strategies to shift mindsets towards sustainability and low-carbon initiatives.
Performance Monitoring and Evaluation Plan
Design a framework to monitor the implementation process and evaluate the effectiveness of Shell Malaysia’s renewable energy and energy transition initiatives.
Propose broad metrics and performance indicators to assess:
- Whether strategic initiatives are being implemented as planned.
- Whether the strategic initiatives are achieving the desired strategic outcomes.
Assignment Guidelines
- You should be mindful to:
- Ensure your plan is realistic and contextually grounded.
- Use visual aids (e.g., charts, diagrams, timelines) to enhance clarity and engagement.
- Be clear, concise, and persuasive in presenting your arguments and recommendations.
When preparing your video presentation, ensure you address the following aspects:
- Clear language and verbiage
- Effective use of visual support
- Presentation catered to the management
- Relevance of examples and justifications.
Usage of Gen AI
- You may use ChatGPT, Claude or Gemini to conduct exploratory analysis and structure initial ideas, but the interpretation, synthesis, and final judgement of arguments or analyses must be your own.
Format of the Presentation
- Presentation Tool: Use PowerPoint or other relevant presentation tools for visual support. There is no slide limit, but ensure the visuals are professional and clearly understandable to the audience.
- Recording the Presentation: The presentation must keep their cameras on and share slides during their segment.
- Video Length: Not more than 7 minutes.
- Uploading the Video: Upload the video to YouTube as an unlisted video.
- Submitting the Link: Once uploaded, paste the YouTube link in the box below.
- Referencing: References in APA 7th edition format and included at the end of the presentation.
END
MGT71904 Assessment 3 Marking Rubric
| Criteria | Outstanding | Mastering | Developing | Points |
|---|---|---|---|---|
| Question 1.A Identifying Core Business Strategy & Direction |
6 to >5.0 pts Outstanding Provides a clear and accurate definition of Shell’s core business strategy with strong relevance to Malaysia’s oil & gas sector. Demonstrates deep insight into balancing traditional and renewable strategies, supported by a well-structured analysis of short-term vs long-term performance. |
5 to >2.0 pts Mastering Identifies Shell’s core business strategy with reasonable clarity and relevance. Addresses balance between traditional and renewable strategies with some justification. Mentions short-term and long-term considerations but lacks depth. |
2 to >0 pts Developing Provides a vague or incomplete description of Shell’s core business strategy. Limited or no discussion on balancing traditional and renewable strategies. Short-term and long-term aspects are missing or poorly explained. |
6 pts |
| Question 1.A Evaluating the Core Business Strategy |
8 to >6.0 pts Outstanding Applies the Strategy-Evaluation Framework thoroughly, assessing suitability, feasibility, and acceptability in detail. Provides a robust and well-structured evaluation of resources, capabilities, and strategic activities, with clear justification of their role in supporting or limiting the current strategy. Uses multiple strategic tools effectively and interprets results insightfully, linking them to actionable implications. |
6 to >3.0 pts Mastering Applies the Strategy-Evaluation Framework adequately but with minor gaps in coverage. Evaluates resources and capabilities with some justification, though analysis lacks depth. Uses at least one strategic tool but interpretation is basic or lacks clear linkage to strategic implications. |
3 to >0 pts Developing Minimal or incorrect application of the Strategy-Evaluation Framework. Limited or no evaluation of resources and capabilities. Strategic tools are missing, poorly applied, or misinterpreted, resulting in weak or unclear conclusions. |
8 pts |
| Question 1.A Potential Risk Identification & Risk Mitigation |
8 to >6.0 pts Outstanding Identifies two or more significant risks (technological, regulatory, market) with detailed and well-researched analysis. Proposes well-defined corrective actions and explains how each mitigation strategy effectively addresses the risks, demonstrating strong alignment with Shell’s renewable energy objectives. Recommendations are practical and supported by logical reasoning. |
6 to >3.0 pts Mastering Identifies at least two risks with some explanation and relevance. Proposes corrective actions but mitigation strategies lack depth or clarity in how they address the risks. Recommendations are somewhat practical but not fully justified. |
3 to >0 pts Developing Identifies fewer than two risks or provides vague descriptions with little relevance. Corrective actions and mitigation strategies are missing, unrealistic, or poorly justified, showing minimal understanding of risk management. |
8 pts |
| Question 1.A Structure, Presentation, & Writing Quality |
3 to >2.0 pts Outstanding Report is exceptionally well-structured with clear headings, cover page, introduction, and conclusion. Professional formatting and visuals enhance readability. Accurate referencing in APA 7th edition. Writing is formal, clear, and free from grammatical or spelling errors, reflecting strong attention to detail and academic tone. |
2 to >1.0 pts Mastering Structure is generally clear but lacks some elements (e.g., visuals or strong introduction). Minor formatting or referencing issues. Writing is mostly formal and clear, with occasional language errors. |
1 to >0 pts Developing Poor structure and organisation with missing key sections. Frequent language errors, lack of professionalism, and incorrect or absent referencing. Writing quality does not meet academic standards. |
3 pts |
| Question 2.A Strategic Implementation Plan |
6 to >5.0 pts Outstanding Provides a clear, comprehensive, and logically structured implementation plan that directly connects to recommendations from Question 1.A. Outlines multiple strategic initiatives or operational changes with strong justification and contextual relevance to Shell Malaysia’s oil & gas and renewable energy transition. Demonstrates deep understanding of organisational design elements such as structural adjustments, leadership alignment, and cultural change initiatives. Shows realism and feasibility, reflecting awareness of resources, capabilities, and market conditions. |
5 to >2.0 pts Mastering Presents a reasonably clear implementation plan with some logical connection to previous recommendations. Identifies key initiatives and organisational changes but lacks depth or detailed justification. Mentions structural or cultural adjustments but does not fully explain their relevance or feasibility. Shows partial awareness of organisational context and resources. |
2 to >0 pts Developing Provides a vague or incomplete implementation plan with minimal connection to earlier analysis. Initiatives are generic or unrealistic, with little or no discussion of organisational design elements. Lacks consideration of feasibility, resources, or market context. |
6 pts |
| Question 2.A Performance Monitoring & Evaluation Plan |
6 to >5.0 pts Outstanding Develops a clear, structured, and practical monitoring framework that specifies how progress will be tracked throughout implementation. Proposes a comprehensive set of relevant performance indicators for both execution and strategic outcomes. Provides strong justification for each metric, explaining alignment with Shell Malaysia’s strategic objectives and operational realities. Demonstrates insight into how metrics will deliver meaningful progress and impact evaluation. |
5 to >2.0 pts Mastering Provides a monitoring framework with some structure but lacks detail or clarity in tracking mechanisms. Suggests a few performance indicators, but justification is limited or generic. Shows partial alignment with strategic objectives but does not fully explain how metrics will measure success effectively. |
2 to >0 pts Developing Offers an incomplete or unclear monitoring framework. Performance indicators are missing, irrelevant, or poorly justified. No clear link between metrics and strategic objectives, resulting in weak evaluation of progress or outcomes. |
6 pts |
| Question 2.A Presentation Quality & Communication |
3 to >2.0 pts Outstanding Presentation is highly professional, visually engaging, and logically structured. Language is clear, concise, and persuasive, suitable for a management audience. Visual aids (charts, diagrams, timelines) are used effectively to highlight key points and enhance understanding. Demonstrates strong ability to communicate complex ideas in an accessible and compelling manner. |
2 to >1.0 pts Mastering Presentation is generally clear and structured but lacks strong visual impact or polish. Language is mostly appropriate but may include minor issues with clarity or tone. Visual aids are present but used inconsistently or without clear purpose. |
1 to >0 pts Developing Presentation is poorly structured, lacks professionalism, and is difficult to follow. Language is unclear or inappropriate for an executive audience. Visual aids are missing or ineffective, reducing overall clarity and engagement. |
3 pts |
Get Help By Expert
Many students working on the MGT71904 Strategy and Innovation Assessment often find it challenging to evaluate corporate strategy, apply strategic frameworks, and develop realistic recommendations for complex business cases like Shell Malaysia’s renewable energy transition. If you are facing similar difficulties with strategic analysis, risk evaluation, or preparing a 2500-word management report, you can explore Assignment Helper Malaysia for expert academic support. Our specialists provide professional Strategy and Innovation Assignment Help and also assist postgraduate students through our Taylor’s University Assignment Help services with well-structured, human-written strategic reports aligned with university requirements.
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