Taylor's University (TU) Questions

Task 1: Explain the value proposition of Mercedes Benz product lines. To create the most suitable STP and marketing mix strategies, the sales representatives of Mercedes Benz must fully understand the brand’s value propositions. Mercedes Benz offers various designs and types of automobiles to customers. Each product line has a…

On 14th February 2023, Peter advertised his BMW car which was actually worth RM80,000 for sale for RM66,000 in the Star newspaper. On 15th February, Tracy saw the advertisement and went over to Peter’s house with a  cheque for RM66,000 but Peter refused to accept the cheque without giving any…

As a rising Communications Consultant, you are often invited to speak to entrepreneurs and managers on the importance of effective organizational communication. Your most recent invitation is from a local business council, where you are to deliver a 15-minute presentation on ‘Novel Ways to Communicate with Diverse Employees”. Your audience…

Why do you think Toyota decided to adapt the existing plant in Melbourne rather than build one from the ground up elsewhere in Australia? List any reasons as you can, and justify with valid answers in detail. Justification is deemed relevant to this assignment and shows mastery of concepts discussed…

Describe the values, culture, and identity of your family Critically discuss the differences in values, culture, and identity between your parents and yourself. Do you agree/disagree on keeping values, culture, and identity across generations in your family? Why yes and why not? In your opinion, who will be acting as…

RedMart, HappyFresh, and Honestbee are a few names you probably have already heard of if you like having fresh veggies delivered to your home in Kuala Lumpur, Singapore, or Jakarta. All these three players have chess pieces strategically placed across a war map. Currently, the three companies are working feverishly…

Your multimedia company is hired by the Ministry of Education Malaysia (MOE) to produce educational applications/ apps for secondary school students. The topic assigned is science, technology, engineering, and mathematics (STEM). Your first task is to prepare a consulting proposal to be presented to MOE. You can decide the suitable…

An info product is any product that can be digitally created, sold, and transferred to your customer. Information products have almost zero production, storage, or distribution costs. This gives info products a nearly 100% profit margin and an ability to scale that other product types can’t compete with. Common examples…

Explore the significance of either the mobile phone or social networking websites in the 21st Century. What are the cultural implications of their popularity? Discuss the social, political, and/or technological changes that influence the development of an early modern art style, and demonstrate how those contextual factors may still be…