MKT420: Principles and Practice of Marketing Assignment, UiTM, Malaysia Marketing planning is a systematic process involving the assessment of marketing opportunities and resources

University Universiti Teknologi MARA (UiTM)
Subject MKT420: Principles and Practice of Marketing

Marketing planning is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives, and the development of a plan for implementation and control.

With reference to the above statement:-

  • How does a Real Estate based business evaluate Opportunities?
  • What would their marketing objectives look like?
  • What would the implementation plan look like?

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