MPIB7103 International Business Final Assessment 2026 | CUM

MPIB7103 Final Assessment

Answer ALL Questions

Question 1

Critically discuss the administrative policies implemented by the Malaysian government to deter foreign products and services. Justify your insights from the perspective of the automotive industry.

(20 Marks)

Question 2

Critically analyze THREE (3) push factors that compel internationalization and THREE (3) pull factors that attract businesses to expand into foreign markets. Support your analysis with relevant industry examples.

(20 Marks)

Question 3

Debate the relative merits of fixed and floating exchange rate regimes. From an international business perspective, discuss the key criteria for choosing between the two systems and determine which is most desirable for international businesses.

(20 Marks)

Question 4

(a) Assuming you are the marketing manager for a local food products company considering entry into the Indian market. The retail system in India tends to be highly fragmented with retailers and wholesalers maintaining long-term ties with Indian food companies, making access to distribution channels challenging. Propose a distribution strategy for the company and justify your recommendations.

(10 Marks)

(a) Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will also suffice in Brazil. Outline some possible objections to this. Additionally, your CEO believes that pricing decisions in Brazil can be delegated entirely to local managers. Why might this assumption be incorrect?

(10 Marks)

Question 5

Critically discuss the economic and political arguments supporting regional economic integration. Considering these arguments, explain how China’s Belt and Road Initiative (BRI) has influenced regional economic integration in Asia and Africa.

(20 Marks)