OPM560 Supply Chain Management and Logistics Management Assignment 3

OPM560 Assignment 3 

case study

Word count: 4000 words

Assignment Title: An Applied Framework for Supply Chain Strategy Development Using SWOT and Fishbone within a selected Malaysian Industry.

Choose problem statement

“Inconsistent quality control across production stages results in elevated defect rates, rework costs, and delayed order fulfilment within Hartalega’s glove supply chain.”

Objective 

To design an evidence-based supply chain strategy for a Malaysian industry by integrating SWOT analysis (strategic screening) and Fishbone analysis (root-cause diagnosis), and to translate findings into a feasible, KPI-driven improvement plan

Format, Guide, and Instructions:

1.0 Introduction

Write this:

Purpose: Set context, define the problem, and state what the report will do.

Industry snapshot: What product/service, where in Malaysia, basic supply-chain flow (supplier →production → distribution → customer).

Problem statement (one line): The key performance issue (e.g., “Frequent stockouts at DC cause late deliveries and lost sales.”).

Why now: Brief consequence (cost, service, time, quality).

Aim & objectives: What you will achieve using SWOT and Fishbone.

Scope: What is included/excluded (e.g., domestic distribution only; excludes export leg).

2.0 Literature Review

Purpose: Show you understand the tools and concepts you’ll apply.

Cover three short parts:

1. Supply chain performance basics (lead time, service level/OTIF, inventory turns).
2. SWOT for strategy selection (internal = S/W; external =O/T; strategy grid SO/WO/ST/WT).

3. Fishbone for root-cause (categories: Methods, Materials, Manpower, Machines, Measurement, Environment).

3.0 Methodology

Purpose: Explain how you did the work so it is repeatable.

Write this:

Design: “Qualitative case analysis with desktop research and review of literature.”

Steps (chronological):

1. Map basic supply chain.
2. Build SWOT (3–5 items per quadrant; prioritise top W/T).
3. Select one problem and conduct Fishbone.
4. Convert causes → SO/WO/ST/WT strategies.
5. Propose actions with KPIs.

Data sources: Company docs (if any), public reports; assumptions stated.

4.0 Analysis & Findings

Purpose: Present your results clearly: SWOT → Fishbone → Strategies → Actions.

Structure it in four sub-sections:

1. SWOT (table + short commentary)

o List 3–5 items per S/W/O/T; mark ★ top W/T you will address.
o Explain why the ★ item matters (impact on cost/time/service).

2. Problem Statement (1–2 lines)

o Clear, measurable: “Frequent stockouts at DC (ASKUs) → OTIF 86%; target ≥95%.”

3. Fishbone Diagram (one page figure + bullets)

o Summarise key causes under Methods/Materials/Manpower/Machines/Measurement/Environment.
o Identify critical few (2–3 causes with biggest impact).

4. Strategy & Action Plan (traceable to causes)

o Map causes → SO/WO/ST/WT strategies (at least 2per cell—keep them short).
o Convert to 3–5 actions with Owner | Timeline |KPI

5.0 Conclusion & Recommendations (≈200–300 words)

Purpose: Close the loop: what you found, what you will do, expected results.

Write this:

• One-paragraph summary of key problem and root causes.
• Top 3–4 recommendations (short, action-oriented, each with a KPI target).
• Expected outcomes (lead time ↓, OTIF ↑, cost-to-serve↓).
• Next steps (what to implement first; quick wins vs. medium-term).

Visuals & Tables to Include

• Figure 1: Simple supply-chain map (one-line flow).
• Table 1: SWOT (S/W/O/T with ★ priority).
• Figure 2: Fishbone diagram (clear labels).
• Table 2: Strategy grid (SO/WO/ST/WT).
• Table 3: Action plan (Action | Owner | Timeline | KPI).
• Must have proper citation and references.
• Do not use AI or any AI paraphraser.

Answer

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