Program and Portfolio Management Assignment, CU, Malaysia Developing a Business Strategy and Develop an organisational strategic plan using strategic management models
| University | Curtin University (CU) |
| Subject | Program and Portfolio Management |
Developing a Business Strategy
Learning Outcomes addressed:
Develop an organisational strategic plan using strategic management models
Aim
Application of Strategic Management Models/Tools/Concepts and relevant course references to advise top management on how they should position the business for improved performance over the next four years with an actionable recommendation.
Develop a Business Strategy:
Assume that top management would like you to develop a medium to long-term strategy for either:
- Your Organisation (the company where you work)
Your report to management must use the following headings/guide:
Part A – Organisational Context – Organisation chosen: Private college in Singapore
Statement of Strategic Intent
Positioning Statement
Industry Value Chain
Part B1 –External Strategic Analysis
Use the following TWO tools below to complete analysis of the organisations current external environment:
| · Porters 5 Forces | · PESTLE Analysis |
Part B2 – Internal Strategic Analysis
Choose ONE tool from the four below to complete analysis of the organisations current internal strategy. Note: in this context analysis means apply the tool and discuss insights gained.
| · Firm Value Chain | · VIRA Analysis |
| · Activity Mapping | · Strategy Canvas |
Part C – SWOT Analysis
Based information from Part A and B perform a SWOT analysis of the Organisations Strategy using a table similar to the one below:
Part D – Recommendations
Using the insights gained from Parts A, B and C above, provide advice to top management on how they should position the business for improved performance over the next four years. That is:
- Recommend FOUR key (new) strategies with the benefits and risks for
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