Program and Portfolio Management Assignment, CU, Malaysia Developing a Business Strategy and Develop an organisational strategic plan using strategic management models

University Curtin University (CU)
Subject Program and Portfolio Management

Developing a Business Strategy

Learning Outcomes addressed:

Develop an organisational strategic plan using strategic management models

Aim

Application of Strategic Management Models/Tools/Concepts and relevant course references to advise top management on how they should position the business for improved performance over the next four years with an actionable recommendation.

Develop a Business Strategy:

Assume that top management would like you to develop a medium to long-term strategy for either:

  • Your Organisation (the company where you work)

Your report to management must use the following headings/guide:

Part A – Organisational Context – Organisation chosen: Private college in Singapore

Statement of Strategic Intent

Positioning Statement

Industry Value Chain

 Part B1 –External Strategic Analysis

Use the following TWO tools below to complete analysis of the organisations current external environment:

·         Porters 5 Forces ·         PESTLE Analysis

Part B2 – Internal Strategic Analysis

Choose ONE tool from the four below to complete analysis of the organisations current internal strategy. Note: in this context analysis means apply the tool and discuss insights gained.

·         Firm Value Chain ·         VIRA Analysis
·         Activity Mapping ·         Strategy Canvas

Part C – SWOT Analysis

Based information from Part A and B perform a SWOT analysis of the Organisations Strategy using a table similar to the one below:

Part D – Recommendations

Using the insights gained from Parts A, B and C above, provide advice to top management on how they should position the business for improved performance over the next four years. That is:

  • Recommend FOUR key (new) strategies with the benefits and risks for

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