Select a company, either online or offline, that empowers its customers to personalize products or services: Consumer Behavior Assignment, MU, Malaysia

University Monash University (MU)
Subject Consumer Behavior Assignment.

Task:

Select a company, either online or offline, that empowers its customers to personalize products or services. Elaborate on the customization process and provide a sample of a customized product or service. Evaluate how this personalized shopping experience enhances customer engagement.

Requirement:

  1. No less than 1500 words, Times New Roman, 1.5 spacing, font size 12.
  2. Safe Assign similarity rate – NOT more than 20%

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