Select a company, either online or offline, that empowers its customers to personalize products or services: Consumer Behavior Assignment, MU, Malaysia

University Monash University (MU)
Subject Consumer Behavior Assignment.


Select a company, either online or offline, that empowers its customers to personalize products or services. Elaborate on the customization process and provide a sample of a customized product or service. Evaluate how this personalized shopping experience enhances customer engagement.


  1. No less than 1500 words, Times New Roman, 1.5 spacing, font size 12.
  2. Safe Assign similarity rate – NOT more than 20%

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