Strategic Decision-Making in Global Expansion
| University | Asia Pacific University (APU) |
| Subject | Strategic management |
Background:
Unipentaz Corporation, a mid-sized technology firm based in Malaysia, has been successfully operating in the domestic market for the past 10 years. The company specializes in developing software solutions for small and medium-sized enterprises (SMEs). Due to increasing competition and a saturated market, the management team is considering expanding into international markets. They have identified three potential countries: Brazil, Germany, and
India, each with distinct market characteristics, regulatory environments, and cultural considerations.
Questions:
1. Market Analysis:
Analyze the market potential for Unipentaz Corporation in each of the three
identified countries. Consider factors such as market size, growth potential,
competitive landscape and cultural nuances. Which country presents the most
favorable conditions for entry, and why?
2. SWOT Analysis:
Conduct a SWOT analysis for Unipentaz Corporation in the context of international expansion. Identify at least two strengths, weaknesses, opportunities, and threats related to this strategic decision. (You may use reasonable assumptions.)
3. Strategic Recommendations:
Based on your analyses, recommend a strategic approach for Unipentaz
Corporation’s international expansion. Should they pursue a joint venture, a wholly owned subsidiary, or another mode of entry? Justify your recommendation with evidence from your market and SWOT analysis.
4. Risk Assessment:
Discuss the potential risks associated with entering the selected market. What
Strategies can Unipentaz Corporation implement to mitigate these risks?
5. Long-term Considerations:
Reflect on how this international expansion could impact Unipentaz Corporation’s long-term strategic goals. What metrics should the company use to measure the success of its expansion?
End of Questions
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