Strategic Decision-Making in Global Expansion
University | Asia Pacific University (APU) |
Subject | Strategic management |
Background:
Unipentaz Corporation, a mid-sized technology firm based in Malaysia, has been successfully operating in the domestic market for the past 10 years. The company specializes in developing software solutions for small and medium-sized enterprises (SMEs). Due to increasing competition and a saturated market, the management team is considering expanding into international markets. They have identified three potential countries: Brazil, Germany, and
India, each with distinct market characteristics, regulatory environments, and cultural considerations.
Questions:
1. Market Analysis:
Analyze the market potential for Unipentaz Corporation in each of the three
identified countries. Consider factors such as market size, growth potential,
competitive landscape and cultural nuances. Which country presents the most
favorable conditions for entry, and why?
2. SWOT Analysis:
Conduct a SWOT analysis for Unipentaz Corporation in the context of international expansion. Identify at least two strengths, weaknesses, opportunities, and threats related to this strategic decision. (You may use reasonable assumptions.)
3. Strategic Recommendations:
Based on your analyses, recommend a strategic approach for Unipentaz
Corporation’s international expansion. Should they pursue a joint venture, a wholly owned subsidiary, or another mode of entry? Justify your recommendation with evidence from your market and SWOT analysis.
4. Risk Assessment:
Discuss the potential risks associated with entering the selected market. What
Strategies can Unipentaz Corporation implement to mitigate these risks?
5. Long-term Considerations:
Reflect on how this international expansion could impact Unipentaz Corporation’s long-term strategic goals. What metrics should the company use to measure the success of its expansion?
End of Questions
Recent Solved Questions
- GACT5113: Managerial Accounting Assignment, UTAR, Malaysia Due to rising labour costs in Malaysia, Domain Computer, based in Singapore, is considering shifting part of its production facilities
- CWP3014: Evaluate the current suggested Gifted Education system requirements and discuss what are the variables: Introduction to Web Design Assignment, UOW, Malaysia
- The current dataset is related to the basic items from grocery section of 4 different hypermarkets in Malaysia: Statistics and Decision Analysis Report, INTI International University, Malaysia
- Investment Analysis and Portfolio Management Assignment, UNM, Malaysia Is Vitrox a growth or value company/ stock? Explain the characteristics, why is it so, find data from the annual report
- Culture & Organizations Case Study, UKM, Malaysia Describe briefly the organization, its purpose, and its business. Research is required, with at least 2 references
- Land Law Assignment, TARC, Malaysia Given the number of formality rules which affect land law transactions, then the questions of whether formality is useful or useless
- Compare and contrast the Critical Path and Critical Chain methods intermsof their advantages: Project Management Assignment, UM, Malaysia
- MDS502: Data Management Assignment, CU, Malaysia ability to create a database system and design a model for comprehensive data management
- Statistical Decision Making Assignment, SU, Malaysia Briefly describe your chosen research area or problem statement, and identify the issues to be investigated
- BFW3651: Treasury Management Assignment, MUM, Malaysia Evaluate and provide a historical overview or background of the Sri Lanka’s exchange rate system