The president of a large manufacturer of household appliances: Strategic Marketing Management Assignment, APU, Malaysia

University Asia Pacific University (APU)
Subject Strategic Marketing Management

The president of a large manufacturer of household appliances (such as dishwashing machines, refrigerators, washers, and dryers) that are manufactured and sold in the Malaysia, India, China and Europe has asked you to develop a system for monitoring and evaluating the impact of major environmental trends on the company’s strategies and programs in Malaysia. Briefly describe your proposed system in terms of how you would identify important environmental issues, and evaluate the impact of each issue.

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