Unit 1 Assignment – International Marketing Management
| University | Asia Pacific University (APU) |
| Subject | BU7411: International marketing Assignment |
Unit 1 Assignment: International Marketing Management V01.04.2024,
Questions: Total Marks: 20
A. Briefly explain marketing campaigns/advertisements (TV commercials or print ads) that influenced you as a child. (5 Marks, Min. 200 Words)
B. Explain reasons (minimum 2) why this campaign/advertisement influenced you. (10 Marks, Min. 500 Words)
C. Do you think this ad will have an impact on the current generation? explain why. (5 Marks, Min. 200 Words)
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