Unit 2 Assignment – International Marketing Management
| University | Asia Pacific University (APU) |
| Subject | Unit 2 International Marketing Management |
Questions: Total Marks: 20
I. Choose a company you work for or any company of your liking or a specific product.
a. Briefly explain about the company or the product that you chose. (Mention the background, vision, mission, and why you chose.) (5 Marks, min. 200 words)
b. Do a business environment analysis using Porter’s 5 Forces analysis for the company or the product you chose and interpret the results in your own words. (5 Marks, min. 200 words)
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
a. Briefly explain the company/product and why you think this company’s move will be a success (5 Marks, minimum 200 words)
b. Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same. (5 Marks , min. 200 words)
Recent Solved Questions
- NWC4123: WebGoat is a deliberately insecure web application maintained by OWASP designed: Ethical Hacking Assignment, UPTM, Malaysia
- Nile Inc is considering an investment of capital to be raised: ACCA Advanced Financial Management (AFM) Assignment, UOSG, Malaysia
- MGT72004 Project Management & Consultancy Assessment 1 Semester November 2025 | Taylor’s University (TU)
- ADS553: Strategic Management For Public Sector Report, UiTM, Malaysia Your task is to prepare a proper presentation together with a written report on any newspaper articles discussing various projects
- LGP7024: “Article 121(1A) “does not oust the jurisdiction of the civil courts nor does it confer judicial power on the Syariah Courts”: Malaysian Legal System Assignment, VUS, Malaysia
- Family & Community in Early Childhood Essay, OUM, Malaysia Ms. Kate is the principal of Unitarian Preschool with 14 years of experience. She is invited to attend a parent-teacher
- Business Management Assignment, CUM, Malaysia The most common challenges towards brand builders are savvy customers, more sophisticated & increasing competition
- Interior Architecture Essay, TU, Malaysia Explore the significance of either the mobile phone or social networking websites in the 21st Century
- Mobile Phone Development Assignment, UTM, Malaysia The proposed development of a mobile phone app by the Computer Science department would serve many perceived needs
- Programming Assignment, APU, Malaysia At the product page clicking on the product will have a add outlet product, inside need to have a form that have a select option
