Unit 2 Assignment – International Marketing Management
| University | Asia Pacific University (APU) |
| Subject | Unit 2 International Marketing Management |
Questions: Total Marks: 20
I. Choose a company you work for or any company of your liking or a specific product.
a. Briefly explain about the company or the product that you chose. (Mention the background, vision, mission, and why you chose.) (5 Marks, min. 200 words)
b. Do a business environment analysis using Porter’s 5 Forces analysis for the company or the product you chose and interpret the results in your own words. (5 Marks, min. 200 words)
II. Assume the company you work/or any other company wants to expand a product to a new country or wants to launch a new product
a. Briefly explain the company/product and why you think this company’s move will be a success (5 Marks, minimum 200 words)
b. Perform a 4 P’s (marketing mix) analysis on the new product to be launched and write a recommendation to the company based on the analysis results about the go-to-market strategy for the same. (5 Marks , min. 200 words)
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