Taylor's University (TU) Questions for Malaysian Students

RES70402 Service Strategy Assignment 1: Tackling Customer Experience and Workforce Retention for Global Market Expansion

Question 1.A Case Study Bright Horizon: Delivering Excellence in Specialty Services Bright Horizon, a global leader in specialty beverages, operates over 2,000 retail outlets across Southeast Asia and is now preparing for expansion into Australian market. Despite its success, the company faces pressing challenges in customer satisfaction and employee retention,...

Taylor's University (TU) 23rd Jul 2025

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Strategic Research Assignment: Bright Horizon Case Study on Service Excellence and HRM in Specialty Beverage Expansion

Question 1.A Case Study Bright Horizon: Delivering Excellence in Specialty Services Bright Horizon, a global leader in specialty beverages, operates over 2,000 retail outlets across Southeast Asia and is now preparing for expansion into Australian market. Despite its success, the company faces pressing challenges in customer satisfaction and employee retention,...

Taylor's University (TU) 10th Jul 2025

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ACC70304 Cost-Volume-Profit (CVP) Analysis Assignment 3: ABC Pte Ltd Case Study for Strategic Decision Making

Case Study You are the Chief Financial Officer of ABC Pte Ltd, and are given the following information: ABC Pte Ltd manufactures flower vases. Although the maximum production capacity is 50,000 pieces, the current production level is 35,000 vases due to low sales level. Additional information on cost and revenue...

Taylor's University (TU) 5th Jun 2025

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ACC70304 Financial Analysis Assignment 2: ABC Pte Ltd Case Study on Ratio Interpretation & Executive Reporting

PART A Requirements of Referencing Appendix to be Referred Marks Question 1.A Referencing is not required Financial statements of ABC Pte Ltd 20 marks (Refer to marking rubrics for details) Question 1.A CASE STUDY You are the Chief Financial Officer of ABC Pte Ltd, and are given the financial statements...

Taylor's University (TU) 5th Jun 2025

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ACC70304 GRI Reporting Assignment 1: Shell Case Study on Diversity, Equity, and Inclusion Practices

PART A Requirements of Referencing Appendix to be Referred Marks Question 1.A Referencing is not required Appendix 1, GRI Standards 5 marks (Refer to marking rubrics for details) Question 2.A Referencing is not required Appendix 1, GRI Standards Appendix 2, Shell sustainability reporting 20 marks (Refer to marking rubrics for...

Taylor's University (TU) 4th Jun 2025

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MPU3233 Assignment 3: Design Thinking Implementation: Prototyping, Testing

CASE STUDY Project X After deciding to implement the design thinking method (from stage 1 empathize to stage 3 Ideation) to provide real value to their users, we have decided to continue the process to its final stage. Stage 4 – Prototype Prototyping Phase: During this phase, something tangible is...

Taylor's University (TU) 26th Mar 2025

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BUS70804 Design Thinking Case Study – Enhancing Product Innovation

Case Study Project X I once attended a meeting with an entrepreneur and managers who were responding to a competitor’s new application launch. Their goal was to introduce a new product to prevent loss of market share. They had a rough idea of the product, its look, and cost. Their...

Taylor's University (TU) 7th Mar 2025

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Assessment 1: Design Thinking Enhancing Customer Experience at Trendy Threads: A Fashion Journey Taylor’s University (TU)

Case Study Trendy Thread is a medium-sized, growing retail company. It was founded five years ago by a group of fashion enthusiasts who identified a gap in the market for affordable, trendy clothing that caters to a diverse range of customers. Since then, Trendy Threads has grown rapidly, expanding its...

Taylor's University (TU) 6th Mar 2025

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ASSESSMENT 3 : CSI, Market Demand & Strategy Analysis Taylor’s University

PART 1 Question 1.A New Balance CSI Analysis: A Case Study Approach.   Work Required: Review the table below and interpret the Customer Satisfaction Index (CSI) of New Balance, Malaysia. You must also explain how it relates to Customer Retention and Customer Loyalty. Your answer must be explained in detail....

Taylor's University (TU) 3rd Mar 2025

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Assignment : New Balance Marketing Plan: Enhancing Brand Value in Malaysia 2024 Taylor’s University (TU)

PART A Requirements of Referencing Appendix To be referred Marks Question 1.A Referencing is required Not applicable 1 mark (Refer to marking rubrics for details) Question 2.A Referencing is required Not applicable 1 mark (Refer to marking rubrics for details) Question 3.A Referencing is required Not applicable 1 mark (Refer...

Taylor's University (TU) 3rd Mar 2025

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