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A9493 Bachelor of Communication with Honours OUM Assignment Answers Malaysia

The Bachelor of Communication with Honours (A9493) is a rigorous and comprehensive program designed for students who are passionate about pursuing a career in the dynamic field of communication. This course is offered by the Open University Malaysia (OUM), one of the leading distance learning institutions in the region.

The A9493 program is specifically designed to provide students with a deep understanding of the theoretical and practical aspects of communication and to equip them with the necessary skills to excel in the industry. Throughout the course, students will explore a wide range of topics, including media theory and analysis, journalism, public relations, advertising, and marketing.

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Assignment Objective 1: Acquire knowledge of concepts, principles, practices and standards of communication and other relevant disciplines for the purpose of academic or work.

To acquire knowledge of concepts, principles, practices, and standards of communication and other relevant disciplines for the purpose of academic or work, you can follow these steps:

  1. Identify the relevant disciplines: Communication involves various fields, including but not limited to, journalism, public relations, marketing, advertising, psychology, sociology, and linguistics. Identify the disciplines that are relevant to your academic or work goals.
  2. Consult textbooks and academic journals: Look for textbooks and academic journals related to the disciplines you identified. These will provide you with a foundation of concepts, principles, practices, and standards in those fields.
  3. Attend workshops and conferences: Attend workshops and conferences related to the disciplines you identified. These events provide opportunities to learn from experts in the field and to network with other professionals.
  4. Engage with professionals: Engage with professionals in the fields you are interested in by attending networking events or informational interviews. This will give you an opportunity to learn about the latest trends and practices in the field.
  5. Practice: Practice your communication skills by writing, speaking, and presenting in various settings. Seek feedback from peers, mentors, or supervisors to help you improve.
  6. Stay up-to-date: Keep up-to-date with the latest developments and trends in the disciplines you are interested in by reading academic journals, following industry news, and attending continuing education courses.

By following these steps, you can acquire knowledge of concepts, principles, practices, and standards of communication and other relevant disciplines for the purpose of academics or work.

Assignment Objective 2: Apply practical and theoretical understanding in planning, organising, leading and controlling for the purposes of managing functions and processes of communication in organisation or society.

Effective communication is a vital function of any organization or society, and as a manager, it’s important to have a practical and theoretical understanding of how to plan, organize, lead, and control communication processes. Here are some key principles to consider:

  1. Planning: The first step in managing communication is to develop a plan that outlines the goals and objectives of the communication process. This plan should consider the target audience, the message to be communicated, and the desired outcome. It should also identify the channels and tools that will be used to convey the message, such as email, social media, or face-to-face meetings.
  2. Organising: Once the plan has been developed, it’s important to organize the communication process effectively. This may involve assigning roles and responsibilities to team members, establishing communication protocols and guidelines, and creating a timeline for the communication process.
  3. Leading: Effective communication requires strong leadership. As a manager, it’s your responsibility to ensure that team members understand the goals and objectives of the communication process and are motivated to achieve them. You should also lead by example, demonstrating effective communication skills and encouraging open and honest communication among team members.
  4. Controlling: Finally, it’s important to monitor and control the communication process to ensure that it is meeting its goals and objectives. This may involve measuring the effectiveness of the communication channels and tools being used, providing feedback to team members, and making adjustments to the communication plan as needed.

In addition to these practical considerations, there are several theoretical models that can be used to guide the management of communication processes. For example, the Shannon-Weaver model of communication suggests that effective communication requires a sender, a receiver, a message, and a channel. The Transactional Model of Communication suggests that communication is a dynamic process that involves both sending and receiving messages, and that feedback is essential for effective communication.

By combining practical management techniques with theoretical models of communication, managers can effectively plan, organise, lead, and control communication processes in organisations or society.

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Assignment Objective 3: Adapt different roles required in society and contribute positively to the community and relevant stakeholders.

Adapting different roles required in society and contributing positively to the community and relevant stakeholders is an important aspect of being a responsible and engaged citizen. Here are some ways that you can do this:

  1. Volunteer: Look for opportunities to volunteer in your community. This could involve helping out at a local charity or non-profit organization, volunteering at a community center, or participating in community service projects.
  2. Be an active citizen: Stay informed about issues that affect your community and get involved in local politics. Attend town hall meetings, write letters to your representatives, and vote in elections.
  3. Advocate for others: Speak up for those who may not have a voice in society. This could involve advocating for the rights of marginalized groups, or working to protect the environment.
  4. Mentor: Share your knowledge and expertise with others. Mentor young people or those who are just starting out in their careers.
  5. Support local businesses: Buy from local businesses and support your community’s economy.
  6. Be a good neighbor: Look out for the needs of your neighbors and offer to help when you can. This could involve helping with yard work, offering to pick up groceries, or checking in on elderly neighbors.
  7. Be environmentally conscious: Reduce your carbon footprint by conserving resources, recycling, and using environmentally-friendly products.

By taking on these different roles and contributing positively to your community and relevant stakeholders, you can make a real difference in the world around you.

Assignment Objective 4: Demonstrate ethical and moral values as well as professionalism in daily practice to fulfil their professional and social responsibilities.

  1. Respect: Treat everyone with respect, regardless of their race, gender, religion, culture, or socio-economic background. Respect their autonomy, opinions, and decisions.
  2. Integrity: Be honest, transparent, and ethical in your dealings. Uphold the truth and avoid any conflicts of interest that may compromise your professional judgment.
  3. Responsibility: Take responsibility for your actions and decisions, and be accountable for the outcomes. Acknowledge your mistakes and learn from them.
  4. Compassion: Show empathy and compassion towards others, and understand their needs and concerns. Be willing to offer help and support when needed.
  5. Professionalism: Follow the code of conduct and ethics of your profession. Maintain professional boundaries, confidentiality, and objectivity in your work.
  6. Lifelong learning: Keep up-to-date with the latest developments in your field and seek opportunities to enhance your knowledge and skills.
  7. Community service: Contribute to the welfare of the community through volunteer work or other initiatives that promote social justice, equality, and inclusivity.

By following these principles, individuals can demonstrate ethical and moral values as well as professionalism in their daily practice and fulfill their professional and social responsibilities.

Assignment Objective 5: Perform related roles individually or in teams, able to lead, communicate effectively and be good team players.

Performing related roles individually or in teams requires a combination of different skills and qualities that are essential for success. Here are some of the key skills and qualities that can help you excel in such roles:

  1. Leadership: Being able to take charge and make decisions when necessary is an important quality for any individual or team. Leaders should have the ability to inspire and motivate others to achieve their goals.
  2. Communication: Communication is key when working in a team or as an individual. Good communication skills include the ability to listen actively, articulate ideas effectively, and provide constructive feedback.
  3. Teamwork: Collaboration and teamwork are crucial for success in related roles. Being a good team player involves being supportive, empathetic, and willing to compromise and work together towards a common goal.
  4. Organization: Being organized and able to manage time effectively is essential when working on related roles. This includes setting priorities, delegating tasks, and ensuring that deadlines are met.
  5. Problem-solving: Related roles often involve complex problems that require creative thinking and problem-solving skills. Being able to identify problems, analyze different solutions, and implement effective solutions is crucial.
  6. Adaptability: Adaptability is essential in today’s fast-paced environment. Being able to adjust to changing circumstances and requirements is important for success in related roles.

Overall, being able to demonstrate these skills and qualities can help you excel in related roles, whether you are working individually or as part of a team.

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Assignment Objective 6: Think critically and suggest possible solutions using the acquired knowledge and skills in solving problems related to issues within the social and communication environment.

There are a number of issues within the social and communication environment that can be challenging to solve, but here are a few possible solutions based on my acquired knowledge and skills:

  1. Addressing Misinformation: In today’s world, misinformation is a pervasive problem, and it can have serious consequences for individuals and society at large. To address this issue, we need to educate people on how to identify reliable sources of information and how to fact-check claims before sharing them on social media. This can be achieved through targeted educational campaigns and collaborations with social media platforms to promote reliable sources of information.
  2. Enhancing Communication Skills: Communication is an essential skill in any social environment, but many people struggle with effective communication, which can lead to misunderstandings, conflicts, and other issues. One solution is to provide communication skills training and workshops to help people develop the skills they need to communicate effectively in different situations. Additionally, organizations and communities can promote a culture of open and honest communication, where people feel comfortable sharing their thoughts and ideas without fear of judgment or retribution.
  3. Addressing Social Isolation: Social isolation is a growing problem in many societies, particularly for older adults and those living alone. One solution is to provide more opportunities for social engagement, such as community events, clubs, and classes. Additionally, technology can be used to connect people who are physically distant, such as through video conferencing or online communities. It’s important to recognize that social isolation can have serious health consequences, so addressing this issue is critical for the well-being of individuals and society as a whole.
  4. Addressing Inequality and Discrimination: Inequality and discrimination are pervasive issues that can have a significant impact on social and communication environments. To address this issue, we need to promote greater understanding and empathy among individuals from different backgrounds, as well as provide support and resources to those who have been impacted by discrimination. Organizations and communities can also work to create more inclusive environments that value diversity and promote equality.

These are just a few possible solutions to issues within the social and communication environment. It’s important to approach these problems with an open mind and a willingness to listen to the perspectives of others, as well as to work collaboratively to find effective solutions that benefit everyone.

Assignment Objective 7: Recognise the need to engage in life-long learning for continuous self-development and professional development.

Engaging in life-long learning is essential for both personal and professional development. In today’s fast-paced world, knowledge and skills become obsolete quickly, and individuals need to continually update their knowledge and skills to stay relevant and competitive.

Continuous learning enables individuals to adapt to changing circumstances, learn new skills, and expand their knowledge base, enhancing their employability and career prospects. It also helps individuals develop critical thinking and problem-solving skills, which are increasingly in demand in the workplace.

Moreover, lifelong learning contributes to personal growth and enrichment, as it exposes individuals to new ideas and perspectives, helps them explore new interests, and fosters a sense of curiosity and intellectual stimulation.

Therefore, recognizing the need for continuous self-development and professional development is crucial for individuals to achieve their full potential, both personally and professionally. It is an ongoing process that requires a growth mindset, a willingness to learn, and a commitment to self-improvement.

Assignment Objective 8: Enhance managerial and entrepreneurship skills in striving to accomplish the highest achievement.

To enhance managerial and entrepreneurship skills, there are several steps that you can take:

  1. Continuously educate yourself: Keep yourself updated with the latest trends, techniques, and strategies in your field. Attend workshops, conferences, and seminars, and read books, articles, and blogs on management and entrepreneurship.
  2. Seek mentorship: Find a mentor who has achieved the level of success you aspire to and seek guidance. A mentor can provide valuable insights, and advice and help you navigate challenges.
  3. Practice effective communication: As a manager or entrepreneur, it is crucial to have strong communication skills. Practice active listening, articulate your ideas and thoughts clearly, and use language that resonates with your audience.
  4. Develop problem-solving skills: Being able to identify, analyze and solve problems is an essential skill for any manager or entrepreneur. Develop critical thinking skills, use data-driven decision-making, and be creative in finding solutions.
  5. Build a strong team: Your team is a crucial aspect of your success as a manager or entrepreneur. Hire the right people, provide training and development opportunities, and cultivate a culture of collaboration and teamwork.
  6. Focus on customer needs: To be successful as an entrepreneur, it is essential to understand your customer’s needs and preferences. Develop customer-centric strategies, gather feedback, and continuously improve your products or services.
  7. Be adaptable and resilient: In today’s fast-paced business environment, it is essential to be adaptable and resilient. Be open to change, learn from failures, and embrace new opportunities.

By following these steps, you can enhance your managerial and entrepreneurship skills and strive towards achieving the highest levels of success in your career.

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