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MKT 243 Nestle Assignment Sample UiTM Malaysia

Nestle is a world-renowned company that manufactures and sells food products. They have been in operation for over 100 years, which makes them an industry leader as well as one of our most popular assignments. In this particular case study, you will be analyzing how Nestle’s strategies helped them succeed by focusing on four pillars: product quality (water), marketing strategy(brands), organization structure/efficiency & human resources management system implemented across all departments at nestle.

Nestle’s focus on product quality has always been one of its key success factors. This is evident in their water business, which is one of the most important parts of their company. To succeed in the bottled water industry, it is essential to have a product that is pure and of the highest quality. Nestle has been able to achieve this by investing in state-of-the-art technology and using only the best spring water sources. In addition, they have a rigorous quality control process that includes regular testing of their products. This commitment to quality has allowed Nestle to build a strong reputation in the bottled water industry, which has helped them to successfully compete against much larger companies.

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Background Of Nestle

Nestle is a multinational corporation that manufactures and sells food products. The company was founded in 1307 by lawyer Johanken Bern~er with the marriage of his daughter, Hedwige (Asmagard), to William II. It has grown from its humble beginnings as an Italian village winery into one of Nestles’ largest employers worldwide producing high-quality foods like Nescafe coffee or DiNAPIR caramel.

Nestle’s history is one of innovation, social responsibility and commitment to quality. These are the values that have guided us for over 150 years and continue to inspire us today. In 1867, Nestle began producing condensed milk as a response to Pasteur’s breakthroughs in food safety. This product proved popular, particularly with infants who could not yet digest solid food. In 1905, Nestle merged with Anglo-Swiss Condensed Milk Company, which had been founded by brothers George Page and Charles Page in 1866. The merged company became known as the Nestle and Anglo-Swiss Condensed Milk Company.

Nestle’s first foray into baby food came in 1912, with the launch of Farine Lactee Nestle, a powdered milk drink for infants. In 1918, Nestle launched Milo, a chocolate and malt powder that could be mixed with milk to create a nutritious and delicious drink.


Nestle is an international company that was founded in 1905. They are known for making some of the world’s most popular beverages like coffee, bottled water and juice drinks as well as other products such as their Nesgran Newton food line which includes famous snacks we all love including KitKats.

Nestle’s products are enjoyed by people all over the world and they have a strong reputation for being a reliable, trustworthy brand. Its objective is to continue providing high-quality products that improve people’s lives.


Imagine a world where people live forever. This is the vision of Nestle, and its executives are working toward this goal every day by creating products that contribute to good health for all members of society – from toddlers on up through senior citizens. The company’s stated goal is to be the world’s leading Nutrition, Health and Wellness company, and it is well on its way with products like infant formulas, bottled water, cereals, and more.


The mission of Nestle is to deliver the best quality food and beverages in a socially responsible way. We are committed to improving the quality of life and contributing to a healthier future.

At Nestle, we believe that food and beverage products should be of the highest quality and safe for consumption. We also believe that our products should be produced in a socially responsible way, respecting the rights of workers, safeguarding the environment, and contributing to the economic development of the communities in which we operate.

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Market Segmentation Of Nestle

Nestle has a well-established market segmentation strategy that prioritizes beverage refreshment, nutrition and Loci plans. They also focus on specific consumer needs with their marketing campaigns to attract certain demographics of people who want beverages or food for different reasons such as sporting events where there is more demand than usual due to spectators drinking alcohol while watching sports instead if they were at home alone consuming unhealthy snacks from vending machines which usually contain high amounts calories without any nutritional value; therefore it’s important not just give customers what they crave but provide them something good too.

Maintaining an effective balance between these factors ensures Nestlés products are enjoyed by many all over the world. There are many elements to Nestlé’s market segmentation strategy, but some of the most important are geographic, demographic, psychographic and behavioural.

Marketing Mix (4 P’s) For Nestle 

The Nestle marketing mix is made up of four different factors. The first part, called the Product/Service Offerings, couples what they sell with how it can benefit consumers to create customer loyalty and demand for their products or services over competitors’. This includes all aspects from pricing policy through quality assurance but most importantly comes down to visuals such as taste appeal on social media channels like Instagram – which had more than 400 million monthly active users (MAUs) last summer according to an article published by Forbes magazine in 2017; so you have whip yourself into vying form there too.

In addition, these days if one focuses solely only on a product it is not enough. Services are now an integral part of the offering, hence the name change in many business schools to Product and Service Management or PSM. This has been a game-changer for customer service-driven industries such as airlines, hospitality and healthcare. At Nestlé they understand this which is why in recent years they have developed an Alzheimer’s research program, a pet adoption service and an online recipe platform – all of which help create an emotional connection with their customers.

SWOT Analysis Of Nestle

The following assignment samples elaborate on the SWOT analysis of Nestle:


Nestle is the world’s most recognized and trusted brand. They make chocolate, coffee creamers (the little circle ones), and bottled water to name just a few of their products.

Nestle’s products are delicious and nutritious. They have something for everyone, whether you are looking for a quick snack or a nutritious meal. Nestle is committed to providing the best possible products and services to its customers. Nestle has a long history of being a responsible company. They are committed to sustainable development and operations in a way that protects the environment and human rights.


Nestle is a brand that has had its fair share of ups and downs. While the company’s financials are solid, it still faces competition from other major brands in many countries where they operate such as Coca-Cola or Mars Petcare. These companies all have significant marketing budgets which lead to lower profit margins for Nestler; however, there was some encouraging news last year when their sales increased by 3%.

Nestle’s main products are food and beverage items; however, they have also ventured into other areas such as cosmetics and pharmaceuticals. This diversity gives them a bit of a buffer against downturns in any one particular industry, but it also means that they have to compete in many different markets.


The Nestle company is a leader in the food and beverage industry with many growth opportunities. They have been creating innovative products that help people lead healthier lives for years, making them an excellent investment opportunity. Nestle has a wide variety of products that are perfect for those who are looking to improve their health and live a more active lifestyle. From baby food and formula to coffee and tea, Nestle has something to offer everyone.


Nestle is one of the most successful and well-known brands in food production. However, they do face some challenges that could hurt their business such as rising obesity rates due to people’s taste changing towards high-fat foods or if competitors start putting out better products at cheaper prices because Nestlé’s pricing policies are usually higher than other companies products. The company has also recently been in the news for child labour and environmental issues which could lead to a loss of consumer trust.

The threats faced by this company include Competition from smaller companies who can produce similar goods at lower costs; An increase in consumption of unhealthy snacks (eats) which would result in fewer profits since there has been a guideline set forth saying “no advertisements or marketing of unhealthy food to children”; and other large companies such as Kraft or Kelloggs could start targeting the same market share. Another potential threat is that of a recession, which would lead to people tightening their spending, and choosing cheaper brands over Nestle products.


In conclusion, Nestle seems to be doing just fine. Their most recent earnings report suggests that they will continue giving us excellent growth in the future and with no signs of slowing down anytime soon. They are a company that you can trust and invest in for the long term.

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