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Mkt558 Group Assignment Sample UiTM Malaysia

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Assignment Task 1: Explain The Core Concept Of Digital Marketing.

Digital marketing is all about using digital technologies to market your products or services. This can include things like using the internet, social media, or email to reach your target audience. It can also include using digital tools like search engine optimization (SEO), pay-per-click (PPC) advertising, or content marketing.

Digital marketing is a very broad term that covers a lot of different activities. There are many different ways to market your products or services online, and it can be difficult to know where to start. However, some core concepts are important to understand.

The first is that digital marketing is all about using technology to reach your target audience. This means that you need to be using the right platforms and using them in the right way. For example, if you want to reach people on social media, you need to be active on the right channels and post the right content.

The second core concept is that digital marketing is all about engaging with your audience. This means that you need to create content that they will find interesting and valuable. You also need to be active in the comments and forums on your chosen platforms. This engagement will help to build trust and credibility with your audience.

Assignment Task 2: Display Entrepreneurial Skills In Developing A Business Plan about Digital Marketing Business.

When developing a business plan for digital marketing business, it’s important to demonstrate your entrepreneurial skills and describe how you’ll achieve success. Here are some key points to include:

  1. Describe your target market and how you’ll reach them.
  2. Outline your unique selling proposition and explain why customers should buy from you instead of your competitors.
  3. Detail your marketing strategy, including which channels you’ll use and how you’ll measure success.
  4. Describe your sales process and forecast how many new clients you can expect to attract each month/year.
  5. Explain your financial projections, including startup costs, monthly expenses, and expected revenue over the next few years.
  6. Showcase your team’s experience and expertise in digital marketing, and explain how you’ll work together to achieve success.
  7. Share your business plan with investors, lenders, or other stakeholders to secure funding for your venture.

By clearly articulating your vision and demonstrating your entrepreneurial skills, you can increase your chances of successfully launching and growing a digital marketing business.

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Assignment Task 3: Demonstrate Autonomous Learning About The Use Of Digital Technologies In Marketing Mix.

Autonomous learning about the use of digital technologies refers to the ability of learners to control their learning process by making use of available digital resources. This form of learning is often facilitated by tools such as learning management systems (LMS) and other online resources that allow learners to access content and track their progress.

One advantage of autonomous learning is that it can lead to more engaged and motivated learners. This is because learners can work at their own pace and choose what they want to learn, which can make the process more enjoyable. In addition, autonomous learners often take greater responsibility for their learning, which can lead to better outcomes.

However, there are also some challenges associated with autonomous learning. For example, learners might struggle to stay on track if they do not have a clear plan or goal. In addition, learners might not have access to the same level of support or feedback from instructors as they would in a more traditional learning environment.

Overall, autonomous learning can be a useful way to learn, particularly when supported by digital technologies. However, it is important to consider both the advantages and challenges before deciding if this type of learning is right for you.

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