ASM657: Innovative Thinking Strategy Case Study, UiTM, Malaysia Food delivery to parks and beaches. Voice ordering with the help of a friendly AI-generated chatbot named “Dom

University Universiti Teknologi MARA (UiTM)
Subject ASM657: Innovative Thinking Strategy

Food delivery to parks and beaches. Voice ordering with the help of a friendly AI-generated chatbot named “Dom.” Award-winning advertising campaigns. These were a few of the innovations that transformed Domino’s Pizza, Inc. (“Domino’s) into the world’s leading pizza business. Headquartered in Ann Arbor, Michigan, Domino’s Pizza offered take-out and delivery pizza, selling 3 million pizzas a day via 17,200 stores in 90 countries.

Over the span of its 60-year history, Domino’s had experienced its share of ups and downs. In 2008, Domino’s share price had fallen below $3, and its pizza was the target of American late-night hosts’ wisecracks for being unpalatable and for a damaging viral prank video depicting employees tampering with its food. But using technology, marketing, and a focused execution strategy, Domino’s executive team was able to turn the company around.

In 2021, as the world struggled with the pandemic, Domino’s thrived. Pizza was, as one analyst suggested the “ultimate quarantine food: It travels well, can feed a whole family, and holds up as leftovers.” Following years of technology investments and a “fortressing” expansion strategy, which clustered locations to minimize delivery times/pick-up drives, Domino’s was uniquely positioned to take advantage of growing demand.

Domino’s pioneered a number of ways to safely get food to its customers including “contactless” delivery, where the pizza was left on a cardboard pedestal outside of customers’ homes, and contactless pick-up, with the food placed directly in the customer’s car. For the first nine months of 2020, Domino’s saw revenues increase by 12% and earnings increase by 25%. And in October 2020, Domino’s share price hit an all-time high of $433.78.

Despite strong 2020 results, the company still faced a host of challenges. The quick-service pizza market was mature and highly competitive. The rise of third-party delivery services had expanded food delivery options—making inroads into Domino’s top-line growth rates. How did Domino’s get from where it was in 2008 to its position as an industry leader today? What lessons could be learned from the company’s dramatic turnaround? And, in light of competitive industry dynamics, what could Domino’s do to sustain its success?

Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.

Get Help By Expert

Seeking Malaysian Assignment Experts? Unlock Innovative Thinking Strategies for ASM657 Case Study at Assignment Helper MY. Boost your grades with our tailored solutions designed specifically for Universiti Teknologi MARA (UiTM) students. Our team of experts will provide you with unique and creative approaches to tackle your assignment, ensuring academic success. Besides, this you also avail of our skilled writers for Online Exam Help.

Answer

Recent Solved Questions

Online Exam & Assignment Writing Services

70841+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

CSC134 Computer And Information Processing Assignment Sample UiTM Malaysia
The computer and information processing course will teach you how to use the most modern technology for your work experience, research projects or homework assignments. You'll learn about various programming…
Computer & It
IMS502 Information Analysis for Decision-Making UITM Assignment Sample Malaysia
IMS502 Information Analysis for Decision-Making is a course designed to help professionals develop the skills needed to effectively analyze data and make sound decisions. Through engaging content centered on real-world…
Assignment Sample

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now