ASM657: Innovative Thinking Strategy Case Study, UiTM, Malaysia Food delivery to parks and beaches. Voice ordering with the help of a friendly AI-generated chatbot named “Dom
University | Universiti Teknologi MARA (UiTM) |
Subject | ASM657: Innovative Thinking Strategy |
Food delivery to parks and beaches. Voice ordering with the help of a friendly AI-generated chatbot named “Dom.” Award-winning advertising campaigns. These were a few of the innovations that transformed Domino’s Pizza, Inc. (“Domino’s) into the world’s leading pizza business. Headquartered in Ann Arbor, Michigan, Domino’s Pizza offered take-out and delivery pizza, selling 3 million pizzas a day via 17,200 stores in 90 countries.
Over the span of its 60-year history, Domino’s had experienced its share of ups and downs. In 2008, Domino’s share price had fallen below $3, and its pizza was the target of American late-night hosts’ wisecracks for being unpalatable and for a damaging viral prank video depicting employees tampering with its food. But using technology, marketing, and a focused execution strategy, Domino’s executive team was able to turn the company around.
In 2021, as the world struggled with the pandemic, Domino’s thrived. Pizza was, as one analyst suggested the “ultimate quarantine food: It travels well, can feed a whole family, and holds up as leftovers.” Following years of technology investments and a “fortressing” expansion strategy, which clustered locations to minimize delivery times/pick-up drives, Domino’s was uniquely positioned to take advantage of growing demand.
Domino’s pioneered a number of ways to safely get food to its customers including “contactless” delivery, where the pizza was left on a cardboard pedestal outside of customers’ homes, and contactless pick-up, with the food placed directly in the customer’s car. For the first nine months of 2020, Domino’s saw revenues increase by 12% and earnings increase by 25%. And in October 2020, Domino’s share price hit an all-time high of $433.78.
Despite strong 2020 results, the company still faced a host of challenges. The quick-service pizza market was mature and highly competitive. The rise of third-party delivery services had expanded food delivery options—making inroads into Domino’s top-line growth rates. How did Domino’s get from where it was in 2008 to its position as an industry leader today? What lessons could be learned from the company’s dramatic turnaround? And, in light of competitive industry dynamics, what could Domino’s do to sustain its success?
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Seeking Malaysian Assignment Experts? Unlock Innovative Thinking Strategies for ASM657 Case Study at Assignment Helper MY. Boost your grades with our tailored solutions designed specifically for Universiti Teknologi MARA (UiTM) students. Our team of experts will provide you with unique and creative approaches to tackle your assignment, ensuring academic success. Besides, this you also avail of our skilled writers for Online Exam Help.
Recent Solved Questions
- BBCP4103: Career Planning And Development Essay, OUM, Malaysia Career management process can be analysed based on stages. There are several stages through which most of us have gone through or will go through
- DCS20603: Web programming Assignment, MSU, Malaysia You Requires to create a complete web application using PHP script and RDBMS based on earlier tasks done
- International Building Control Report, TARC, Malaysia Human effort in the organization is indispensable. It constitutes a complex phenomenon for managers of such organizations
- BBPW3103: The agency relationship occurs when one or more individuals (principal) hire another individual: Financial Management 1 Assignment, OUM, Malaysia
- Business Law Assignment, UCSI, Malaysia Discuss the relationship between Company Law and Consumer Protection Law in Malaysia
- Identify the problem(s) related to the theme Provide background and supporting data: Blockchain Economics Assignment, UniKL, Malaysia
- Democracy and Society Essay, UKM, Malaysia Apply the concepts of democracy that have been discussed in class to reflect on a case study of a particular
- Computational Thinking Assignment, MU, Malaysia Computational thinking is an approach to problem-solving that involves critical and logical thinking in order to solve problems
- EEE3473: Digital System Assignment, UPNM, Malaysia Design a 4-bit BCD adder that will add two BCD numbers and produce the sum in BCD format. If the sum of two numbers
- Economics Assignment, OUM, Malaysia Draw supply and demand diagrams to illustrate sequential changes in the domestic market for Hainanese chicken rice in Singapore