EIC403 Intercultural Communication Assignment 2 Brief 2026 | UITM

University Universiti Teknologi MARA (UiTM)
Subject EIC403 Intercultural Communication

EIC403 Assignment 2 Brief

i. Film Review
ii. Group Assignment
iii. 5-6 people

Step 1: Form Your Group and Select a Film

  • Choose a film that clearly portrays intercultural communication. Some great choices include:
  • Crash (2004)
  • The Joy Luck Club (1993)
  • Gran Torino (2008)
  • Babel (2006)
  • The Hundred-Foot Journey (2014)
  • Lost in Translation (2003)
  • The Blind Side (2009)
  • Crazy Rich Asians (2018)
  • The Farewell (2019)
  • My Big Fat Greek Wedding (2002)

Make sure your choice includes clear examples of intercultural interactionconflict, or adaptation.

What Kind of Film Should You Choose?

You need to choose a film that shows people from different cultures interacting, especially where:

  • Cultural misunderstandingshappen
  • Stereotypesor prejudicesare shown
  • People go through culture shockadaptation, or conflict resolution
  • Themes of identityraceethnicity, or migrationare explored
Element Example
Characters from different cultural backgrounds e.g., an American soldier in Japan, an immigrant family in Europe
Intercultural communication moments e.g., someone misinterprets gestures, struggles with language
Social themes like racism, integration, bias,
or identity conflict
e.g., a refugee navigating life in a new country

Step 2: Watch the Film as a Group

Take notes on:

  • Key cultural groups represented
  • Moments of miscommunication or cultural misunderstanding
  • Themes of stereotypingprejudicepower, or identity
  • Relevant body language, verbal vs. non-verbal cues

Step 3: Start Writing the Report (4000–5000 Words)

 1. Introduction (300–500 words)

  • State the film title, year, director.
  • Explain why the film is relevant to intercultural communication.
  • Present your main thesis(the big idea your review will argue).

2. Summary (600–800 words)

  • Briefly describe the film’s storyline.
  • Highlight key scenes that show intercultural communication in action.

3. Arguments (5 minimum, ~1500–2000 words total)

  • Each argument should:
  • Focus on one issue (e.g., stereotypingcultural shockidentityethnocentrismcommunication styles).
  • Use specific scenesfrom the film as examples.
  • Include scholarly support — e.g., authors from your lectures/readings.

Example Argument Topics:

  • The role of stereotypesin shaping cross-cultural misunderstanding.
  • How language barriersaffect relationships in the film.
  • The portrayal of cultural adaptation(e.g., culture shock or integration).
  • Power dynamics between dominant and minority cultures.
  • The impact of non-verbal communication differences.

Apply 2–3 key intercultural communication theories, such as:

  • Social Science Approach
  • Interpretive Approach
  • Critical Approach
  • Hofstede’s cultural dimensions(individualism vs. collectivism, power distance, etc.)
  • Kluckhohn & Strodtbeck Value Orientation
  • Dialectics approach
  • Communication Accommodation Theory
  • Anxiety/Uncertainty Management Theory
  • Face Negotiation Theory

Link these theories clearly to the events or characters in the film.

4. Review (300–500 words)

  • Critically assess how effective the film is in portraying intercultural issues.
  • Was it biased? Simplified? Enlightening?
  • Comment on the filmmaking quality, story balance, and message.

5. Conclusion (300–400 words)

  • Summarize your main points and restate your thesis.
  • Reflect on what viewers can learn from the film about intercultural communication.

Step 4: Group Video Log (10–15 minutes)

Tips:

  • Use slides or visuals if helpful.
  • Each member can speak on one of the 5 arguments.
  • Introduce the film, summarize your thesis, then explain your arguments and theory application.
  • Record using Zoom, OBS, or even a phone camera.
  • Upload to YouTube (set as unlisted if you want privacy).
  • Paste the YouTube link at the end of your essay.

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