Principle of Marketing Assignment, UTM, Malaysia Based on the segmentation selected in the previous question, which group of customers do you intend to target
| University | Universiti Teknologi Malaysia (UTM) |
| Subject | Principle of Marketing |
Question 1
Based on the segmentation selected in the previous question, which group of customers do you intend to target as the primary segmentation of Brownies Letopss? Choose the response and explain it
Response Option
- Urban area
- Halal market
- Family with kids
- Adolescent
- Family and Social Events
- Healthy and Organic Lifestyle
Question 2
A competitor launched a new brownie cookie flavor targeting health-conscious customers. The decision impact you significantly, reducing your average monthly revenue by more than 15%. Based on your experience, in which segments do you want to focus on combating this? Justify your choice.
- Family
- Party People
- Organic Supporter
- Food Lover Among Youth
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Answer
Recent Solved Questions
- BNBS 6114: Communication and Counselling Essay, LUC, Malaysia Communication is vital in improving health outcomes. Due to the new challenges posed by the COVID-19 pandemic
- BAM7014: Accounting for Managers Assignment, MMU, Malaysia Prepare a briefing report on the financial implications of the managing director’s proposal to outsource some
- DIT2154 Introduction to Web Development Individual Assignment August 2025 Session
- Accounting Assignment, MUM, Malaysia Discuss the Threats and Internal control procedures to prevent these threats by implementing Accounting Information System
- The Securities Commission Malaysia (SC) introduced the Sustainable and Responsible Investment (SRI): Islamic finance assignment, UiTM, Malaysia
- MPMM7113: You have a friend named David who is a passionate environmentalist and runs a small eco-friendly products store: Davideting Management Assignment 2, CUM, Malaysia
- Mathematics Assignment, SU, Malaysia Box Company is designing a rectangular box with a square-based pyramid lid that will have a cuboid volume of 2020 m3
- BNRS 6222: Epidemiology Essay, LUC, Malaysia The nursing profession plays an integral role in all aspects of emergencies, including pandemic disease
- Hydrology Assignment, UITM, Malaysia Direct Runoff Hydrograph (DRH) was observed from the urbanized catchment and rural catchment less than 10% development
- HRM3183: KS Cleaners (KSC) is a small company that provides several services to its customers: dry cleaning of clothes: Performance Management Case Study, UPTM, Malaysia
