BBPS4103: The objective of this assignment is to enhance learners’ knowledge on the role of top management in strategy formulation: Strategic Management Pengurusan Strategik, Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject BBPS4103 Strategic Management Assignment

Part I



The objective of this assignment is to enhance learners’ knowledge on the role of top management in strategy formulation.

Top managers are crucial in strategy formulation in an organisation. Write a literature critique by analysing on the importance ,role,skills and competencies of top managers in an organisation. From your analysis , discuss how top managers can influence strategy formulation. Explain in detail the common challenges faced by top management in implementing corporate strategy .

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