BMG307/03 Global Business Strategy Assignment: International Structure, Market Entry & Strategic Alliance Risk Analysis
| University | Wawasan Open University (WOU) |
| Subject | BMG307/03 Managing International Business |
Answer ALL the questions.
Question 1
Determine a company can organize its global structure and manage its international workforce to ensure both consistency and local adaptation.
(40 marks)
Question 2
Elaboxrate THREE (3) different international market entry strategies. For each one, include a real-world example of a company that used it successfully in global expansion.
(30 marks)
Question 3
A Malaysian company plans to form a strategic alliance with a foreign firm to enter the European market. Discuss THREE (3) possible risks the company should consider before forming this alliance.
(30 marks)
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