- Explain the nature of the business e.g. brief company background, what products does it sell, and what is its business model? Discussion of its key strategies with respect to shareholders.
- What has it invested in during the year? You could give a detailed breakdown by studying information in the company’s Strategic Report (this is at the front of its annual report). Discussion of points surrounding this.
- Remember that you are being asked to write about the company’s performance on behalf of potential external investors, so you must think carefully about which ratios they would be interested in.
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