Identify solutions for Domino’s to prevent similar incidents in the future with relevant examples and concepts: Corporate Communication Assignment, Malaysia
| Subject | Corporate Communication Assignment |
Case Study:
The Domino’s Boogergate Incident
On Easter Sunday in April 2009, two Domino’s Pizza employees posted a video on YouTube showing one of the employees sticking chess up his nose and then putting it on a sandwich. Because of this and other unsanitary acts in the video, it earned the infamous name “Boogergate” (York & Wheaton,2009). The now-former employees, Kristy Hammonds and Michael Setzer were not teenage pranksters but were both in their thirties, which made the event seem even more serious to Domino’s top management (Jacques, 2009).
Domino’s responded aggressively, but only after an agonizing daylong wait by the general public. By Wednesday afternoon, Patrick Doyle, president of Domino USA, is briefed and prepares to record a video indicating the response of the company, which will be posted on YouTube. Later in the day, the video is recorded and posted on both the company website and YouTube (Jacques, 2009). In the video, Patrick Doyle is both serious and angry.
“We sincerely apologize for this incident. We thank members of the online community who quickly alerted us and allowed us to take immediate action. Although the individuals in question claim it’s a hoax, we are taking this incredibly seriously,” he said, also adding that the company is revamping its selection processes so that “people like this don’t make it into our stores” (York & Wheaton, 2009.p.24).
Despite its slow response to the YouTube video almost 48 hours after the incident Domino’s was praised by public relations experts for its tactics in handling the crisis.
Several cited this event as a landmark case in crisis management ( Beaubien, 2009; Johnson, 2009; York & Wheaton, 2009). The Domino’s incident illustrates the merit in the adage of “learning to fight fire with fire.” In this case, Domino’s used its own YouTube video to counter a YouTube-induced crisis in order to best respond to concerned consumers (Zerillo, 2009)
Based on the case study above, answer the following questions:
1. Identify solutions for Domino’s to prevent similar incidents in the future with relevant examples and concepts. [1,000 words with reference]
2. In your opinion, describe why you think Domino’s response is effective with relevant examples and concepts. [1,000 words with reference]
3. Recommend effective approaches and strategies to improve Domino’s video with own examples and appropriate concepts. [1,000 with words with reference]
Get Help By Expert
Attention, Malaysian students! Struggling with your Corporate Communication Assignment? No worries! Our cheap assignment helper in Malaysia and reliable Online Exam Helper service are at your service. With our expert assistance, navigating through corporate communication concepts becomes a breeze. Trust our professionals to provide affordable and high-quality solutions tailored to your needs. Say goodbye to academic stress – entrust your assignments and exams to us and excel in your course effortlessly.
Recent Solved Questions
- MBA in Healthcare Management Case Study, APU, Malaysia According to Khalifa & Alswailem, (2021) at King Faisal Specialist Hospital and Research Center, Saudi Arabia, the implementation and upgrading of the hospital information
- General information about the organization (Short company profile. May include Vision, Mission: Strategic Human Resources Management Assignment, SU, Malaysia
- Professional Management and Leadership Assignment, OUM, Malaysia You need to draw on leadership and management theories to demonstrate understanding and application of the module content of “Management, Leadership, Vision/Mission/Strategy
- SBFS1103: Thinking Skills and Problem-Solving Assignment, OUM, Malaysia In the 21st century, it has become essential for companies to be digitally literate in a challenging business environment
- Food and Beverages at Southwestern University Football Games: Decision Making in Business Case Study UNM, Malaysia
- Mechanics of Materials Assignment, MUM, Malaysia The built-up shaft consists of a pipe AB and solid rod BC. The pipe has an inner radius of 10 mm and an outer radius of 14 mm
- XBFS4103: Osh Issues In Workplace Assignment, OUM, Malaysia Food safety is something that must not be taken lightly and Productivity can be increased through the production of safe and quality
- MGT555: Business Analytics Assignment, UiTM, Malaysia Refer to the Cell Phone survey dataset in Excel, it consists of items such as gender, type of cell phone, usage, carrier
- CT047-3-M: Analysis and Solutions (Proposing a Big Data Conceptual Framework): Big Data Analytics And Technology Assignment, AUTI, Malaysia
- Computational Thinking Assignment, MU, Malaysia Computational thinking is an approach to problem-solving that involves critical and logical thinking in order to solve problems
