Project Management Research Paper, CU, Malaysia Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty

University Curtin University (CU)
Subject Project Management

Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satisfaction and loyalty (attitudinal and behavioral) in veterinary clinics, along with the moderating roles of trust, commitment, perceived value, and relational characteristics.

Responses collected from 351 pet owners through social media were analyzed using descriptive and inferential statistics. The results show that attitudinal loyalty (AL) has a strong positive relationship with communication at multiple points in a veterinary clinic whereas the relationship with behavioral loyalty was not as clear.

Additional findings suggest that AL, which is influenced by trust in the veterinarian, communication from staff members, and commitment, has a strong positive relationship with behavioral intentions, increases the number of products and services that a pet owner consumes at his or her primary veterinary clinic, and attenuates the role of cost in receiving veterinary care. These findings can help veterinary clinic owners and managers in developing and implementing relationship strategies that improve pet-owner loyalty. The article that follows is a synopsis of the author’s dissertation.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

Get Help By Expert

Struggling with your project management research paper? Seek expert assistance from Assignment Helper My, the leading online assignment help service. Our skilled writers possess in-depth knowledge of project management concepts and can craft an exceptional research paper for you. From discussing project scheduling and budgeting to exploring effective team communication and leadership, our experts cover a wide range of topics with precision. With our reliable and timely assistance, you can submit a well-written and thoroughly researched paper that will impress your professors.


Recent Solved Questions

Online Exam & Assignment Writing Services

70841+ Orders Delivered

5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

BIO464 Processes in Ecology UITM Assignment Sample Malaysia
BIO464 Processes in Ecology is a foundational course introducing the key concepts of Ecology. It explores how various factors influence the Distribution and Abundance of Organisms in their natural environments.…
CHM676 Organometallic Chemistry UITM Assignment Answer, Malaysia
CHM676 Organometallic Chemistry is an advanced course designed to provide Malaysian students with a deep understanding of compounds containing metal-carbon bonds and their significant role in the field of chemistry.…


Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now