MBOC7063 Research Methodology Continuous Assessment 1 Literature Matrix

University	International University of Malaya-Wales (IUMW)
Subject	MBOC7063: Research Methodology

Student name:

Student ID number:

Programme:

Module:

RESEARCH METHODOLOGY

Module code:

MBOC7063

Contribution to Overall Module Assessment (%):

100

Lecturer:

Dr Thilageswary Arumugam

Internal Verifier:

Assoc. Prof Dr Sharmila

Assignment Title:

^Assessment	^Value	^{Due Date}
¹	^30%	^{24 OCT 2025}
²	^60%	^{6 DEC 2025}
³	^10%	^{13 DEC 2025}

Word count (or equivalent):

6000

Academic honesty / referencing:

Academic honesty is required. In the main body of your submission you must give credit to authors on whose research and ideas your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have used, cited or quoted in order to complete this assessment.

Module Learning Outcomes

(from module syllabus)

CLO1: Comprehend research concepts and develop research competencies (PLO2, C2)

CLO2: Prepare a research proposal (PLO5, A4)

CLO3: Do research in an ethical and professional manner (PLO11, C6)

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TASK DESCRIPTION

CONTINUOUS ASSESSMENT 1 LITERATURE MATRIX

Instruction

You are required to analyse AT LEAST 10 related articles and write a literature matrix report.

Process

identify a research topic. For example, Factors influencing social media usage among Gen Y.
Identify 2 to 3 keywords. For example, social media, adoption
Search for literature. The article must be: a) From indexed journal (Web of Science or SCOPUS) b) less than 5 years old (2020 onwards)
Download the articles
Read the abstract of the articles
Select at least 10 articles (most relevant to topic)
Read the articles

Literature Matrix Report – Template & Guide

1. Cover Page

Title: Factors Influencing [Your Research Topic]
Student Name
Student ID
Course & Assignment Title
Submission Date

2. Table of Contents

Abstract
Introduction
Literature Review

- 3.1 Objectives of the Studies
- 3.2 Theories Applied
- 3.3 Conceptual Models/Constructs
- 3.4 Methodology
- 3.5 Unit of Analysis
- 3.6 Data Analysis Methods
Comparative Analysis & Discussion
Findings & Gaps in Literature
Conclusion
References

4. Introduction

Define your research topic
Justify its importance (why it matters in business, education, society, etc.)
State your keywords clearly (e.g., “social media adoption, Gen Y, digital engagement”)
Outline how the report is structured

5. Literature Review

5.1 Introduction

· Literature Matrix Table

Author/Year	Objective	Country	Theory Used	Constructs	Methodology	Unit of Analysis	Data Analysis
A1	To study X	Malaysia	TPB	Trust, PU	Quantitative survey	Individuals	PLS-SEM
A2	To examine Y	India	TAM	PU, PEOU	Quantitative survey	Students	Regression
…	…	…	…	…	…	…	…

Compare objectives of 10 papers.
Example: Most studies focused on identifying adoption factors (A1, A2, A5), while others emphasized behavioural outcomes (A3, A7).

5.2 Theories Applied

Discuss the main theories used.
Example: The Theory of Planned Behaviour (TPB) appeared in four studies (A1, A4, A6, A10). While A1 and A4 integrated trust, A6 added cultural factors, and A10 retained the original TPB framework.

5.3 Conceptual Models / Constructs

Summarize similarities/differences in constructs.
Example: Common constructs include perceived usefulness and ease of use (A2, A3, A5). A7 introduced “digital fatigue” as a new construct.

5.4 Methodology

Quantitative vs Qualitative breakdown
Sampling techniques (random, purposive, snowball, etc.)

5.5 Unit of Analysis

Example: Most studies analyzed individuals (students, Gen Y workers), while A8 studied organizations.

5.6 Data Analysis Methods

Example: PLS-SEM dominated (A1, A2, A3, A9), while A5 used regression and A7 applied thematic analysis.

6. Comparative Analysis & Discussion

Create a narrative synthesis
Highlight patterns, similarities, differences
Use tables/figures for clarity

Sample Discussion (Theory Section):

The Theory of Planned Behaviour (TPB) was the most widely used framework (A1, A2, A4, A10). While the basic model includes attitude, subjective norm, and perceived behavioural control, researchers extended it differently. Trust was included by A1 and A2, personality by A4, and A10 used the original model. This shows flexibility in adapting TPB to modern digital contexts.

7. Findings & Research Gaps

Summarize what the literature agrees on
Identify contradictions
Suggest gaps for future research

Example:

Agreement: Ease of use is consistently a strong predictor of adoption.
Contradiction: While A3 found age moderates adoption, A6 reported no significant age effect.
Gap: Few studies explore post-adoption behavioural outcomes such as digital well-being.

8. Conclusion

Wrap up the key findings from the literature matrix
Reiterate the importance of your research topic
Suggest next steps (future research directions, practical implications)

9. References

Use APA 7th edition
Example:

Davis, F. D. (2020). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 44(3), 319–340.

The assessment will be based on the following:

Items	Excellent (5)		Satisfactory (2-4)	Needs Improvement (0-1)
No of words	More than 1500 words		1000 to 1500 words	Less than 1000 words
Organization of Report	Contains all of the following: 1. Cover page (name, student ID, title) 2. Page no 3. Consistent Format		Contains 3 -4 of the following: 1. Cover page (name, student ID, title) 2. Page no 3. Consistent Format	Contains TWO of the following: 1. Cover page (name, student ID, title) 2. Page no 3. Consistent Format
	The Table of Content illustrates the content of report			The Table of Content contains only main headings.
	The Abstract and keywords reflect the assignment task			The Abstract and keywords DOES NOT reflect the assignment
	The report was organized using appropriate headings and subheadings (related to topic)		The report was suitably organized considering the contents of the selected articles.	The report was minimally organized. Not sub-headings.
References	More than 10 articles were selected specifically related to the topic of research		6 to 10 articles were selected specifically related to the topic of research	Less than 5 were selected specifically related to the topic of research
	All references are less than 5 years old		Between 51- 99% of the references are less than 5 years old.	More than 50% of references are older than 5 years old
Category of analysis	8 or more items analysed and clearly shown in Appendix. 1. Objective of study 2. Country conducted 3. Theories used 4. Research Model/Conceptual Framework/Constructs 5. Methodology 6. Unit of analysis 7. Data Analysis method 8. Any appropriate category		5-7 items were analysed and clearly shown in Appendix. 1. Objective of study 2. Country conducted 3. Theories used 4. Research Model/Conceptual Framework/Constructs 5. Methodology 6. Unit of analysis 7. Data Analysis method	Less than 5 items analysed 1. Objective of study 2. Country conducted 3. Theories used 4. Research Model/Conceptual Framework/Constructs 5. Methodology 6. Unit of analysis 7. Data Analysis method
Findings (Write up)	For each category of the analysis the discussion is based on at least 4 articles.		For each category of the analysis the discussion is based on at least 3 articles.	The findings of articles were NOT compared, and contrasted at all.
	Detailed analysis was carried out			Basic analysis was carried out
	At least 3 tables/figures are drawn to illustrate the analysis			No tables/figures drawn
Writing Quality	Follows guidelines and APA manual for headings, spacing, in-text and reference list citations	Follows guidelines and APA manual for headings, spacing, in-text and reference list citations, but several errors (less than 5) are evident.		Does not follow guidelines and APA manual for headings, spacing, in-text and reference list citations, manual. More than 5 errors are evident.

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CONTINUOUS ASSESSMENT 2 and 3 MINI RESEARCH PROPOSAL AND PRESENTATION RESEARCH PROPOSAL 60% + PRESENTATION 10%

Choose any topic of interest to you. Examples:

Factors influencing online purchase of apparels among University’s students
Critical success factor of a housing project.
Factors Affecting the Sustainability of Halal Product Performance
Impact of e-marketing and e-CRM on e-loyalty of SME companies
The effect of digital supply chain on organizational performance

Write a mini research proposal. The proposal must contain the following:

Chapter 1 Introduction
Chapter 2 Literature Review
Chapter 3 Methodology
Chapter 4 Future Work

Proposal Format

Font: Times New Roman 12 for text, 11 for Tables
Spacing: 1.5 between sentences, single spacing for Table.
Format: Follow APA style for in text citation, references, headings and sub-headings
Tables and Figure follow APA style

Proposal should contain the following:

Table of contents
Page no
Cover page (name, student ID, title)Abstract
Appendices if any

Submission

The proposal MUST be submitted to the Turn it in platform. The code and password will be shared in Week 10. The report MUST contain a minimum of 3500 words.

Submission of document MUST use the following convention: student ID Assignment2.docx

At the end of the document, state the number of words.

RESEARCH PROPOSAL (60%) GUIDE

Chapter One: Introduction

Background of the Study
- Introduce the research topic with context.
- Justify why this topic is relevant in business/management.
Problem Statement
- Define the issue/gap that motivates the research.
- Highlight practical and theoretical concerns.
Research Question(s)
Research Objectives
- Clear, measurable objectives (aligned with research question).
Significance of the Study
- Academic contribution.
- Managerial/practical implications.

Chapter Two: Literature Review

Review of past studies relevant to the research topic.
Identify key theories and frameworks.
Critically analyze gaps in existing literature.
Develop a conceptual map linking variables (for quantitative) or conceptual focus areas (for qualitative).

Chapter Three: Research Methodology

If Quantitative Study

Survey Based data collection

1. Research Design

Justify why quantitative design fits.

2. Theoretical Framework & Hypotheses

Minimum of 3 independent variables, 1 dependent variable, and 1 moderator/mediator.
State hypotheses clearly.

3. Methodology

Research strategy (e.g., survey, experiment).
Sampling frame (population, sample size, justification).
Operationalization of Constructs
1. Define variables and items.
2. Cite sources for measurement scales.

If Qualitative Study

Interview or observation data collection

1. Research Design

Choose design (case study, phenomenology, grounded theory, etc.).
Justify the choice.

2. Case(s) Selection

Criteria for selection.

3. Data Collection Approach

Interviews, focus group discussions (FGD), or observation.
If interviews: provide interview protocol (semi-structured guide).

Secondary Data Analysis

Using Document Analysis/Archive Data Collection

1. Research Design

- Justify why secondary data is appropriate for the research problem.
- State whether the approach is descriptive, explanatory, or exploratory.

2. Data Source(s)

Specify dataset(s) (e.g., World Bank, IMF, Bursa Malaysia, Statista, corporate reports, company databases, annual reports, government databases, survey archives).
Discuss credibility, reliability, and limitations of chosen datasets.

Variables and Measures

Identify dependent, independent, and control variables (if quantitative).
Define proxies (e.g., firm performance = ROA, market value = Tobin’s Q).
Provide references for measurement choices.

4. Data Collection Strategy

Explain how data will be gathered, cleaned, and prepared for analysis.
Discuss inclusion/exclusion criteria (e.g., selecting firms from 2018–2023).

5. Analytical Approach

Quantitative: regression, correlation, panel data analysis, time series, SEM.
Qualitative: content analysis, discourse analysis, archival document review.

Chapter Four: Future Work Plan

1. Data Collection Plan

When, how, and from whom data will be collected.

2. Analysis Plan

Quantitative: specify statistical tests/software (SPSS, SmartPLS, AMOS, etc.).
Qualitative: specify coding/analysis approach (thematic analysis, NVivo, Atlas.ti).

3. Timeline

Provide Gantt chart or timeline table for project milestones.

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Note: You CAN include any other relevant sub-topics.
Marks Allocation for Research Proposal (60%)

Marks	Items	Excellent (5)	Satisfactory (2-4)	Needs Improvement (0-1)
General
A	Organization of Report	Contain all of the following: i. Cover page (name, student ID, title ii. Table of content iii. Page no iv. Consistent Format (headings & spacing)	Contain THREE to FOUR of the following: i. Cover page (name, student ID, title ii. Table of content iii. Page no iv. Consistent Format (headings & spacing)	Contain 2 of the following: i. Cover page (name, student ID, title ii. Table of content iii. Page no iv. Consistent Format (headings & spacing)
A	Organization of Report	The Abstract and keywords reflect the assignment task		The Abstract and keywords DOES NOT reflect the assignment
B	APA & Writing Quality	Paper consistently and flawlessly follows guidelines and APA manual for in-text citations
B	APA & Writing Quality	Paper consistently and flawlessly follows guidelines and APA manual for reference list citations.		Paper DOES NOT follow guidelines and APA manual for reference list citations.
(A+B/20) x 5% SUB-TOTAL 1
Chapter 1
C	Clarity of problem statement	Evidence of problem (data/information/literature) is provided		There is no evidence of problem (data/information) provided
D	Research question/ objectives	The research question is highly relevant to the research topic and aligns perfectly with the objectives, problem statement and scope of the study.	The research question is somewhat relevant to the research topic, but may not align perfectly with the objectives, problem statement and scope of the study.	The research question is NOT relevant to the research topic and does not aligns with the objectives, problem statement and scope of the study.
E	Significance of study	It describes why the study is important		It does not describe why the study is important
(C+D+E/15) x 10% SUB-TOTAL 2

Marks	Items		Excellent (5)			Satisfactory (2-4)		Needs Improvement (0-1)
	Chapter Two
F	Literature Review		The literature review covers relevant literature, including key theories, concepts, and empirical studies related to the research topic.			The literature review covers some relevant literature related to the research topic, but may lack depth or breadth in certain areas		The literature review is limited in scope and coverage.
G			The literature review is well-organized and structured logically, with clear headings and subheadings that guide the reader through the review.			The literature review is somewhat organized and structured, but may lack clarity in headings or subheadings.		The literature review lacks organization and structure.
H			The literature review critically evaluates and analyzes existing literature, including strengths, weaknesses, and limitations of previous studies. Summaries in tabular form are provided.			The literature review attempts to provide a critical analysis of existing literature, but may lack depth or thoroughness in evaluating previous studies.		The literature review lacks critical analysis of existing literature. Summaries in tabular form are NOT provided.
(F+G+H/15) x 15% SUB-TOTAL 3
		Chapter Three
I (Framework)		Methodology (Quantitative)		The Research framework consists of the following: · 3 independent variables · 1 dependent variable · 1 moderating or mediating variable			The Research framework DOES NOT incorporate all of the following: · 3 independent variables · 1 dependent variable · 1 moderating or mediating variable
				Research framework is drawn.			Research framework is not drawn
				Justifications for choice of constructs are described with supporting literature			Justifications for choice of constructs are NOT described with supporting literature
J				The hypotheses are clearly stated, specific, and testable. They clearly articulate the expected relationship between variables and provide clear predictions about the outcomes of the study. The hypotheses are aligned to the Research Objectives.	The hypotheses are somewhat clear and specific, but may lack precision or clarity in articulating the expected relationship between variables or predicting outcomes.		The hypotheses are unclear, vague, or overly broad, making it difficult to determine the expected relationship between variables or predict outcomes. The hypotheses are NOT aligned to the Research Objectives.
K				The discussion contains all of the following: · How research conducted · Population · Target respondents · Sampling frame	The discussion contains 2 of the following: · How research conducted · Population · Target respondents · Sampling frame		The discussion contains 1 of the following: · How research conducted · Population · Target respondents · Sampling frame

Marks	Items	Excellent (5)	Satisfactory (2-4)	Needs Improvement (0-1)
L		The paper provides a comprehensive overview of its conceptual underpinnings, components, and relevance to the study.	The paper provides a basic overview of its conceptual underpinnings, components, and relevance to the study.	The paper lacks clarity in its conceptual underpinnings, components, and relevance to the study.
(I+J+K+L/25) x 15% SUB-TOTAL 4A
M	Methodology (Qualitative)	The paper offers a clear rationale for its selection and application within the research context.	The paper offers a limited rationale for its selection and application within the research context.	The paper fails to provide a rationale for its selection and application within the research context.
N	Methodology (Qualitative)	The discussion contains all of the following: · Research Design · Approach · Targeted Participants · No of participants · How participants chosen	The discussion contains 3-4 of the following: · Research Design · Approach · Targeted Participants · No of participants · How participants chosen	The discussion contains 1-2 of the following: · Research Design · Approach · Targeted Participants · No of participants · How participants chosen
(M+N/10) x 15% SUB-TOTAL 4B
	Chapter Four
P	Future work	All three of the following are discussed in detail: 1) Data Collection Plan 2) Analysis Plan 3) Timeline (with Gantt chart)	Only 2 of the following are discussed in detail. 1) Data Collection Plan 2) Analysis Plan 3) Timeline (with Gantt chart)	Only 1 of the following is discussed in detail: 1) Data Collection Plan 2) Analysis Plan 3) Timeline (with Gantt chart)
(P/5) x 10% SUB-TOTAL 5
Q	References	16 to 20 articles were selected specifically related to the topic of research	10 to 15 articles were selected specifically related to the topic of research	Less than 10 were selected specifically related to the topic of research
R	References	All references are less than 5 years old	Between 51- 99% of the references are less than 5 years old.	More than 50% of references are older than 5 years old
Q+R/10) x 5% SUB-TOTAL 6

TOTAL = SUB-TOTAL 1 + SUB-TOTAL 2 + SUB-TOTAL 3 + SUB-TOTAL 4 + SUB-TOTAL 5 + SUB-TOTAL 6

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ORAL PRESENTATION (10%)

You are required to summarise the mini proposal report and present it using PowerPoint slides via video presentation. You need to submit the recording video presentation 13^th December 2025 in the MS Teams link provided. You will be assessed based on the following presentation rubric.

Dimension	1	2	3
Organization	No logical or unrecognized sequence of information	Acceptable sequence	Excellent and logical sequence
Content	Does not fulfils any requirements of the assignment	Fulfils the minimum requirements of the assignment	Fulfils most of the requirements of the assignment
Posture and eye contact	No or little eye contact and poor posture	Some eye contact and maintain acceptable posture with audience	Maintain good eye contact most of the time and good posture
Use of time	Presentation is either extremely short or long	Mostly stay within the time frame	Good time management and keep an appropriate pace for each point presented
Attire	Casual or Inappropriate attire with no visual aids that does not support the text and presentation	Meet minimum standard of business dress	Good standard of business dress
Visual presentation	Does not use visual aids or uses visual aids that does not support the test and presentation	Student use visual aids that in general support text and presentation	Student uses visual aids that relate well to text and presentation
Confidence	No or poor confidence	Confident level is average	Confident level is excellence
Elocution	Mumbles, incorrect pronunciation and soft	Clear pronunciation in some parts of the presentation	Excellent and precise pronunciation in all parts of the presentation

RESUBMISSION AND PLAGIARISM POLICY

1. Plagiarism Notification and Resubmission

- Students with a high similarity index (plagiarism) will be notified the week after the submission deadline.
- Such students may be required to revise and resubmit their work to reduce the similarity percentage to an acceptable level.
2. Minimum Standard Requirement

Assignments that do not meet the minimum academic standards (in terms of structure, quality, or depth) will be returned to students for improvement.

Students must resubmit within the specified timeframe given by the lecturer.

3. Impact on Marks

Resubmitted work will be subject to mark deduction.
In cases of significant issues, marks may be capped at the minimum passing grade

regardless of improvement.

Reattempts are strongly discouraged, as they may negatively impact the student’s overall grade and progression.

The assessment will be based on the following:

Items	Excellent (5)		Satisfactory (2-4)	Needs Improvement (0-1)
No of words	More than 1500 words		1000 to 1500 words	Less than 1000 words
Organization of Report	Contains all of the following: 4. Cover page (name, student ID, title) 5. Page no 6. Consistent Format		Contains 3 -4 of the following: 4. Cover page (name, student ID, title) 5. Page no 6. Consistent Format	Contains TWO of the following: 4. Cover page (name, student ID, title) 5. Page no 6. Consistent Format
	The Table of Content illustrates the content of report			The Table of Content contains only main headings.
	The Abstract and keywords reflect the assignment task			The Abstract and keywords DOES NOT reflect the assignment
	The report was organized using appropriate headings and subheadings (related to topic)		The report was suitably organized considering the contents of the selected articles.	The report was minimally organized. Not sub-headings.
References	More than 10 articles were selected specifically related to the topic of research		6 to 10 articles were selected specifically related to the topic of research	Less than 5 were selected specifically related to the topic of research
	All references are less than 5 years old		Between 51- 99% of the references are less than 5 years old.	More than 50% of references are older than 5 years old
Category of analysis	8 or more items analysed and clearly shown in Appendix. 9. Objective of study 10. Country conducted 11. Theories used 12. Research Model/Conceptual Framework/Constructs 13. Methodology 14. Unit of analysis 15. Data Analysis method 16. Any appropriate category		5-7 items were analysed and clearly shown in Appendix. 8. Objective of study 9. Country conducted 10. Theories used 11. Research Model/Conceptual Framework/Constructs 12. Methodology 13. Unit of analysis 14. Data Analysis method	Less than 5 items analysed 8. Objective of study 9. Country conducted 10. Theories used 11. Research Model/Conceptual Framework/Constructs 12. Methodology 13. Unit of analysis 14. Data Analysis method
Findings (Write up)	For each category of the analysis the discussion is based on at least 4 articles.		For each category of the analysis the discussion is based on at least 3 articles.	The findings of articles were NOT compared, and contrasted at all.
	Detailed analysis was carried out			Basic analysis was carried out
	At least 3 tables/figures are drawn to illustrate the analysis			No tables/figures drawn
Writing Quality	Follows guidelines and APA manual for headings, spacing, in-text and reference list citations	Follows guidelines and APA manual for headings, spacing, in-text and reference list citations, but several errors (less than 5) are evident.		Does not follow guidelines and APA manual for headings, spacing, in-text and reference list citations, manual. More than 5 errors are evident.

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Answer

MBOC7063 Research Methodology Continuous Assessment 1 Literature Matrix

TASK DESCRIPTION

CONTINUOUS ASSESSMENT 1 LITERATURE MATRIX

CONTINUOUS ASSESSMENT 2 and 3 MINI RESEARCH PROPOSAL AND PRESENTATION RESEARCH PROPOSAL 60% + PRESENTATION 10%

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