MGT6220E Individual Assignment
| Programme | Master of Business Administration (Online & Distance Learning) – MBA LS |
| Course Name | Business Research Methods |
| Course Code | MGT6220E |
| Academic Session | March 2026 |
| Assessment Type | Final Assessment (FA) |
| Marks | 30% out of 100% |
| FA Type | Weight | Hand-out Week | Due Week |
| Individual Project | 30% | Week 1 | Week 6 |
| Learning Outcome Assessed | ||
| CLO2 | Produce initial business research proposal to solve business problem. (C6, PLO2) | |
Assignment Details
Assignment Overview
This assessment requires learners to develop a refined and integrated business research proposal based on a selected organisational problem.
Learners will build on prior learning to justify, integrate, and strengthen their methodological decisions.
The focus is on:
- coherence
- justification
- methodological integration
- decision relevance
The focus is on coherence, justification, methodological integration, and decision relevance.
This assessment is aligned with CLO2 (C6: creation of a research proposal).
Assignment Requirements
Learners must complete the following:
1. Define Business Problem and Objectives
- Clearly describe the organisational issue
- Formulate focused and relevant research objectives
2. Develop Conceptual Foundation (with supporting literature)
- dentify key variables or constructs
- Define constructs using relevant academic sources
- Explain proposed relationships (if applicable)
- Present a simple framework or logical model
3. Develop Research Design (CORE)
- Select appropriate research approach (qualitative, quantitative, or mixed)
- Propose a suitable research design
- Justify alignment with research objectives
4. Develop Data Collection Method
- Identify appropriate data collection technique(s)
- Explain how data will be collected – Justify the choice
5. Develop Measurement Strategy (CORE)
- Identify key variables
- Select existing validated measurement scales from academic literature
- Provide sample items (2–3 per construct) – Justify the suitability of selected scales
6. Develop Sampling Plan – Define target population
- Select sampling technique
- Provide basic justification for sample size
7. Demonstrate Integration & Coherence (CORE)
- Ensure consistency across objectives, variables, design, and methods – Demonstrate logical flow of the research proposal
8. Link to Managerial Decision-Making
- Explain how the proposed research supports business decisions
Reporting Structure
The report must include the following sections:
[Cover Page with student details]
[Table of Content]
1. Introduction
-
- Business problem
- Research questions
- Research objectives
2. Conceptual Foundation (with supporting literature)
-
- Key variables and definitions
- Proposed relationships
- Hypotheses or research propositions
- Conceptual framework
3. Research Design (CORE)
-
- Approach, design type, and justification
4. Methodological Design (CORE)
-
- Data collection method
- Measurement (variables and selected scales)
- Sampling plan
5. Measurement Justification
-
- Selected validated scales with sources
- Justification of scale suitability
6. Integration & Coherence (CORE)
-
- Alignment across all research components
7. Managerial Relevance
-
- Implications for business decision-making
8. Conclusion
References (APA style)
Submission Guidelines
| Item | Requirement |
| Format | Microsoft Word document |
| Length | 2000 – 2500 words |
| Font | Times New Roman / Arial |
| Font Size | 12 |
| Spacing | 1.5 |
| Referencing | APA style |
| File Naming | ID_Name_MGT6202E_A3IP_Section
e.g., 0123455_PriscoLim_MGT6202E_A3IP_3A1 |
| Submission | Upload to CANVAS/LMS |
| Similarity Index | Below 20% |
MGT6202E Individual Project : Proposed Rubric 3 – 30%
This individual assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubrics below:
| Criteria | Excellent (4) | Good (3) | Satisfactory (2) | Weak (1) | Marks |
| Problem Definition & Research Objectives | Problem is clearly defined, specific, and grounded in a realistic organisational context. Objectives are precise, logically derived, and fully aligned with the problem. | Problem is clear with adequate context. Objectives are relevant and mostly aligned with the problem. | Problem is general or lacks clarity. Objectives are present but partially aligned or vague. | Problem is unclear, unrealistic, or poorly explained. Objectives are missing, unclear, or not aligned. | /4 |
| Conceptual Foundation (Variables / Framework) | Key variables are clearly identified and logically structured. Relationships are explicitly explained and conceptually sound. Framework or logic model is coherent and supported by relevant literature. | Variables are identified with reasonable clarity. Relationships are generally explained but may lack depth or literature support. | Variables are partially identified. Relationships are unclear or weakly explained. Limited use of supporting sources. | Variables are missing, incorrect, or not linked. No meaningful conceptual basis. | /4 |
| Research Design (Appropriateness & Justification) | Research approach and design are highly appropriate to the objectives. Strong and explicit justification is provided. Clear alignment between problem, objectives, and design. | Design is appropriate with reasonable justification. Minor gaps in alignment or explanation. | Design is basic or partially appropriate. Limited or weak justification. Alignment is unclear. | Design is inappropriate, unclear, or not justified. No alignment with objectives. | /6 |
| Methodological Design (Data Collection, Measurement & Sampling) | Data collection, use of validated measurement scales, and sampling are fully appropriate and logically aligned. Clear justification of scale selection and strong alignment with research objectives. | Methods are appropriate with some justification. Measurement scales are relevant, but explanation is limited. Minor inconsistencies present. | Methods are basic or partially appropriate. Measurement approach is weak or insufficiently justified. Some inconsistencies present. | Methods are inappropriate, unclear, or poorly explained. Measurement scales not appropriate or missing. No justification or alignment. | /6 |
| Integration & Coherence (C6 – Creation) | All components (problem, variables, design, methods) are fully integrated. Strong logical flow across the proposal. No inconsistencies. Demonstrates clear synthesis and creation of a coherent research plan. | Components are mostly integrated. Logical flow is present with minor inconsistencies. | Partial integration. Some components are disconnected or weakly linked. | No integration. Components are fragmented, inconsistent, or contradictory. | /6 |
| Managerial Relevance | Clear and strong explanation of how the proposed research informs business decision-making. Practical implications are explicit and relevant. | Explanation is relevant but lacks depth or clarity. | Basic or vague link to decision-making. | No clear link to decision-making. | /2 |
| Clarity, Structure & Academic Writing | Writing is clear, concise, and wellstructured. Logical flow throughout. Academic tone is consistent. Referencing is accurate and consistent. | Generally clear with minor issues in structure or expression. Some referencing errors. | Writing lacks clarity in parts. Organisation is weak. Several referencing errors. | Poor writing quality. Disorganised structure. Referencing missing or incorrect. | /2 |
| TOTAL | /30 |
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