MKW2460 Integrated marketing communication Report, MUM, Malaysia Your group is to assume that you are the Marketing Communication Manager (IMC Manager), and you are to develop a new product
| University | Monash University Malaysia (MUM) |
| Subject | MKW2460: Integrated marketing communication |
Your group is to assume that you are the Marketing Communication Manager (IMC Manager), and you are to develop a new product (goods and services) based on the following brands.
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