Project Management Research Paper, CU, Malaysia Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty
| University | Curtin University (CU) |
| Subject | Project Management |
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satisfaction and loyalty (attitudinal and behavioral) in veterinary clinics, along with the moderating roles of trust, commitment, perceived value, and relational characteristics.
Responses collected from 351 pet owners through social media were analyzed using descriptive and inferential statistics. The results show that attitudinal loyalty (AL) has a strong positive relationship with communication at multiple points in a veterinary clinic whereas the relationship with behavioral loyalty was not as clear.
Additional findings suggest that AL, which is influenced by trust in the veterinarian, communication from staff members, and commitment, has a strong positive relationship with behavioral intentions, increases the number of products and services that a pet owner consumes at his or her primary veterinary clinic, and attenuates the role of cost in receiving veterinary care. These findings can help veterinary clinic owners and managers in developing and implementing relationship strategies that improve pet-owner loyalty. The article that follows is a synopsis of the author’s dissertation.
Get Help By Expert
Struggling with your project management research paper? Seek expert assistance from Assignment Helper My, the leading online assignment help service. Our skilled writers possess in-depth knowledge of project management concepts and can craft an exceptional research paper for you. From discussing project scheduling and budgeting to exploring effective team communication and leadership, our experts cover a wide range of topics with precision. With our reliable and timely assistance, you can submit a well-written and thoroughly researched paper that will impress your professors.
Recent Solved Questions
- NBNS3224: Obstetric and Gynaecology Assignment, OUM, Malaysia Madam M, aged 28 years, is a primigravida of 12 weeks gestation. She was admitted to the ward because of threatened
- BBF201/05: Introduction to financial management Report, WOU, Malaysia Iiquidity position, and how the liquidity position has changed over time from 2020 to 2021
- FIN30014: Financial Risk Management Case Study, SUT, Malaysia Russia’s failure to pay a slice of interest on one of its bonds will trigger $2.5bn of insurance-like contracts used to protect against
- BBAP4103: Investment Analysis Assignment, OUM, Malaysia Choose TWO companies listed in the transportation & logistics sector of the Main Market of Bursa Malaysia. Find the companies
- STA404: Statistics for Business and Social Sciences Assignment, UiTM, Malaysia There is an increasing trend in purchasing the laptop due to the pandemic Covid19
- Manufacturing Process Assignment, UTM, Malaysia Compare and contrast the use of welding and mechanical joining processes in the manufacture of a steel table
- Master of Industrial and Organizational Psychology Dissertation, UMS, Malaysia Many organizations face challenges to motivate and foster commitment among their employees due
- Economics Assignment, HU, Malaysia The quantity demanded and quantity supplied for good A and good B by the citizens of a country XYZ at different prices
- Land Law Assignment, TARC, Malaysia Given the number of formality rules which affect land law transactions, then the questions of whether formality is useful or useless
- CTU231: Motorcar Pro was a business that focusing on selling various of automative car parts and related accessories: Assignment, UiTm, Malaysia
