Project Management Research Paper, CU, Malaysia Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty
| University | Curtin University (CU) |
| Subject | Project Management |
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business. This quantitative study examined the mediating role of communication on the relationship between satisfaction and loyalty (attitudinal and behavioral) in veterinary clinics, along with the moderating roles of trust, commitment, perceived value, and relational characteristics.
Responses collected from 351 pet owners through social media were analyzed using descriptive and inferential statistics. The results show that attitudinal loyalty (AL) has a strong positive relationship with communication at multiple points in a veterinary clinic whereas the relationship with behavioral loyalty was not as clear.
Additional findings suggest that AL, which is influenced by trust in the veterinarian, communication from staff members, and commitment, has a strong positive relationship with behavioral intentions, increases the number of products and services that a pet owner consumes at his or her primary veterinary clinic, and attenuates the role of cost in receiving veterinary care. These findings can help veterinary clinic owners and managers in developing and implementing relationship strategies that improve pet-owner loyalty. The article that follows is a synopsis of the author’s dissertation.
Get Help By Expert
Struggling with your project management research paper? Seek expert assistance from Assignment Helper My, the leading online assignment help service. Our skilled writers possess in-depth knowledge of project management concepts and can craft an exceptional research paper for you. From discussing project scheduling and budgeting to exploring effective team communication and leadership, our experts cover a wide range of topics with precision. With our reliable and timely assistance, you can submit a well-written and thoroughly researched paper that will impress your professors.
Recent Solved Questions
- HMEF5113 Statistics For Educational Research Assignment, OUM, Malaysia Students in the experimental group learned via the use of VLE while those in the control group learned under the conventional
- CBC3013N: Principles of Management Assignment, UOW, Malaysia Explain the roles and responsibilities of management. Explain management principles and the tasks of managers
- Guidance and Counselling Assignment: School-Based Mental Health and Therapeutic Resistance Case Study in Malaysia
- Human Organs Application Edu Science Assignment, SU, Malaysia In the era of information explosion, knowledge acquisition is no longer limited to inside school or classroom
- Business Law Assignment, APU, Malaysia Shaun is a fitness model and an influencer. The content covers the importance of fitness and healthy diets
- Innovating Digital Systems and Services Course Work, APU, Malaysia You are expected to undertake an individual innovation project and to submit a project report to London
- MPU3223 V2: ENTREPRENEURSHIP II KEUSAHAWANAN II MAY 2024 SEMESTER Assignment, OUM, Malaysia
- Information Security Assignment, TU, Malaysia Identified a suitable topic or subject area within the domain of computer science or subject areas that have been covered
- Special and Inclusive Education MA Assignment, UNM, Malaysia: You are required to provide a full bibliographic list of academic citations using the Harvard Referencing system
- GSGM7234 Adopting AI in Human Resource Management: Opportunities, Challenges, and Strategies
