Critical Academic Reading Course Work, UiTM, Malaysia “The Advantages of Fast Fashion for Consumers” The issue discussed by the author demonstrates how the popularity

“The Advantages of Fast Fashion for Consumers” The issue discussed by the author demonstrates how the popularity of fast fashion has developed over the last 20 years. It enabled firms such as Zara, H&M, Primark, Forever 21, and GAP to grow into big multinational corporations. Fast fashion is a negative business model in the garment industry.

It refers to the design, production, and consumption of mass-produced clothing inspired by current fashion trends. The global market for textiles and clothes is expanding, with a CAGR of 6.16%. In 2020, it will be worth around USD 1.5 trillion. Worldwide, the benefits of fast fashion may be felt by many people. The rapid fashion industry contributes significantly to global economic growth.

The author’s argument on this topic is, The apparel industry accounts for 20% of global wastewater production. Every year, around 100 billion cubic meters of water are utilized. Consumers today prioritize finding economical, fashionable apparel. Celebrities and social media influencers urge them to buy more clothing, often with incredibly low standards. Styles and trends change swiftly in the fast fashion industry. Fast fashion brands and retailers push lower labor ur and raw material costs to fulfill labor demand. Chemicals are used, which contaminate the soil, air, and water.

The ecological and ethical fashion movement is growing. And many wonderful firms and brands now offer ethical apparel at reasonable costs. Unfortunately, this does not make fast fashion ethical or environmentally sound. Despite this, many people continue to purchase fast fashion. Compulsive buying is an addiction that harms relationships, finances, and general wellness. Furthermore, the affordability of quick fashion keeps it going.

Because of their poor construction, they can purchase the most recent designs and products. Fast fashion shortens supply chains and reduces costs to meet the ever-changing expectations of customers. Fast fashion corporations and retailers use factories in faraway countries with extremely low labor costs.

They encourage both new and returning customers to shop for clothing as frequently as possible. There are now 52, as opposed to the more traditional two to four. Every week, fast fashion companies and designers design, make and push new apparel into high-street stores. Fast fashion fosters a culture of impulsive buying. Demand for luxury items and moderately priced fashionable attire rises as a result.

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