Principle of Marketing Assignment, SU, Malaysia Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something
University | Sunway University (SU) |
Subject | Principle of Marketing |
Think and create a NEW PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need it, or people don’t know they need it yet, because it hasn’t been invented.
- Topic 1: Business background
a. Demographic profile of the business and owner
b. Product or service offered - Topic 2: Competitors
a. Identify two or three competitors ( within 5 km for service)
b. Describe the strengths of each competitor - Topic 3: The Consumer
a. Describe the target market profile - Topic 4: The Marketing Plan for the Year 2023
a. Identify the value proposition and competitive advantage (Niche) of the
chosen service or product.
b. State the marketing objective to be achieved by the marketing plan
for the year 2023.
c. Based on the example below, develop a simple annual marketing plan for
the chosen service or product.
d. The plan should describe the marketing mix elements
o Product Strategy – you may use the three levels of the product as a basis to
explain the product features, attributes, and/or packaging and others.
o Pricing strategy –
o Place Strategy – distribution channel and physical distribution activities.
o Promotion Strategy – Marketing communication tools and mediums.
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
Get Help By Expert
Assignmenthelper.my is the one-stop homework helper service for students of all ages. Whether you are a high school student just starting out with homework or a college student looking for help on an advanced project, we can provide you with the assistance you need. With assignment help services, you can get help with any subject or concept.
Recent Solved Questions
- SCB23302: Fundamentals of Materials Science Assignment, UniKL, Malaysia Using online resources as your reference material, prepare a comprehensive assignment discussing various aspects
- SEM207: Basic Econometrics Report, XUM, Malaysia Student is required to collect macroeconomic data of a nation that are relevant to explaining the country’s GDP
- MMK48103 Material for Energy and Environmental Sustainability Sustainable Energy Systems and Waste Recycling
- MPRM7113 Assessment City University Malaysia : Research Methodology
- ACCT2111: Accounting Thoughts and Ethics Assignment, RMIT, Malaysia Critically evaluate and apply accounting theories to complex cases to solve ethical accounting issues
- GSGM7334 Group Based Assignment UNITAR International University : Organizational Development and Change Management
- EER1001: Electrical Services for Facilities Assignment, TP, Malaysia What is Total Connected Load (TCL)?
- Energy Economics Report, SU, Malaysia With climate change, water scarcity will likely be amplified due to drought and wildfire coupled with increasing demand
- Management Science Case Study, MUM, Malaysia RT Property Management Sdn. Bhd. is a property management company located in Kuala Lumpur. As a property manager
- Engineering Computation and Analysis with MATLAB Assignment Malaysia