PRO221: The final campaign project requires students to work in teams to research and propose a public relations campaign: Public Relations Assignment, UiTM, Malaysia

University Universiti Teknologi MARA (UiTM)
Subject PRO221 Public Relations Assignment

CLO1: Organise Public Relations campaign that related to communication and media industry. (PLO3) (P4)

Group project related to Public Relations campaign emphasize the attribute of ‘practical skills’ in MQF 3 LOD.

Assessment: Group Project (50%)
✓ The final campaign project requires students to work in teams to research and propose a public relations campaign for an actual client selected by the
instructor.
✓ For this semester, the client is Ministry of Transport Malaysia (MOTM).
✓ Students will work in teams of 4 – 5 members per team and compete against each other to develop and propose a 3 month public relations campaign in the same way that real-world agencies compete for the business of prospective clients.

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✓ A written campaign book (product) will be turned in to the prospective clients.
✓ To ensure a high-quality product for the client and for students’ portfolios, the semester long project is broken up into smaller milestone assignments
(Assignment 1 – Assignment 6) with corresponding deadlines. Students will be allowed to form their own teams and should designate a team leader.
✓ The procedure and structure of the campaign project will be chosen based on your group consent.
✓ In the report, you should justify why and how you used the particular tactics. Writing should be clear and concise.
✓ Everyone in your group is equally responsible for producing the final project. This means that the project will be graded as group project.
✓ Essentially, all in the group may or may not receive the same grade for an assignment, however, a poor assessment may decrease your final grade for the class or that element of the final project.

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