BBSB4103 Cross-Cultural Management (Pengurusan Silang Budaya) Assignment – Semester September 2025
| University | Open University Malaysia (OUM) |
| Subject | BBSB4103: Cross Cultural Management |
SPECIFIC INSTRUCTION / ARAHAN KHUSUS
- Answer in Malay or / Jawab dalam bahasa Melayu atau bahasa Inggeris.
- Number of words : 2500 – 3000 words excluding / Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.
- Submit your assignment ONCE only in a SINGLE file. / Hantar tugasan SEKALI sahaja dalam SATU fail.
- Submit your assignment / Tugasan ini dihantar secara ONLINE.
- Submission date : 3 November 2025. / Tarikh Penghantaran : 3 November 2025.
- This assignment accounts for 60% of the total marks for the course. /Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.
ASSIGNMENT QUESTION
Part I (50%)
PURPOSE
This assignment aims to encourage learners to value cultural diversity and integrate culturally sensitive leadership practices when operating in international environments.
REQUIREMENT
Assume that you are the Chief Executive Officer of a Malaysian company that wants to set up a new subsidiary in a culturally different country. Select a real Malaysian company and a foreign country of your choice. Prepare a report that includes the following:
- A brief profile of the selected company and an overview of the selected host country’s cultural context.
- The identification of at least three (3) cultural values in the selected host country that can influence organisational planning, management, and leadership style.
- An assessment of how these values differ from the Malaysian workplace culture and how important it is for managers to respect and adapt to them.
- The design of a leadership approach that demonstrates respect, cultural sensitivity, and adaptability, with justification of how this approach can enhance team cohesion and company success.
- Your report should be supported by at least four (4) credible academic references cited according to APA format.
[Total: 50 marks]
Part II
ONLINE CLASS PARTICIPATION (10%)
Discuss the following topics in the forum and submit proof of your participation in the online discussions:
- How can understanding cultural values help managers build trust and long-term relationships with international partners?
- In your opinion, what is one cultural practice (from any country) that you think other cultures could learn from, and why?
- How can organisations ensure that diversity and inclusion are more than just policies on paper?
[Total: 10 marks]
SOALAN TUGASAN
Bahagian I (50%)
TUJUAN
Tugasan ini bertujuan untuk menggalakkan untuk menghargai kepelbagaian budaya dan menyepadukan amalan kepimpinan sensitif budaya apabila beroperasi dalam persekitaran antarabangsa.
KEPERLUAN
Andaikan anda ialah Ketua Pegawai Eksekutif sebuah syarikat Malaysia yang ingin menubuhkan anak syarikat baharu di negara yang berbeza budaya. Pilih satu syarikat Malaysia sebenar dan negara asing pilihan anda. Sediakan laporan yang merangkumi perkara-perkara berikut:
- Profil ringkas syarikat yang dipilih dan gambaran keseluruhan konteks budaya negara tuan rumah yang dipilih.
- Pengenalpastian sekurang-kurangnya tiga (3) nilai budaya di negara tuan rumah yang dipilih yang boleh mempengaruhi perancangan organisasi, pengurusan dan gaya kepimpinan.
- Penilaian tentang bagaimana nilai-nilai ini berbeza daripada budaya tempat kerja Malaysia dan betapa pentingnya bagi pengurus untuk menghormati dan menyesuaikan diri dengannya.
- Reka bentuk pendekatan kepimpinan yang menunjukkan rasa hormat, sensitiviti budaya dan kebolehsuaian, dengan justifikasi bagaimana pendekatan ini boleh meningkatkan perpaduan pasukan dan kejayaan syarikat.
- Laporan anda hendaklah disokong oleh sekurang-kurangnya empat (4) rujukan akademik yang boleh dipercayai yang dipetik mengikut format APA.
[Jumlah: 50 markah]
Bahagian II
PERBINCANGAN KELAS DALAM TALIAN (10%)
Bincangkan topik berkenaan di dalam forum dan hantar bukti penglibatan forum dalam perbincangan dalam talian.
- Bagaimanakah pemahaman tentang nilai budaya dapat membantu pengurus membina kepercayaan dan hubungan jangka panjang dengan rakan kongsi antarabangsa?
- Pada pendapat anda, apakah satu amalan budaya (daripada mana-mana negara) yang anda fikir budaya lain boleh pelajari, dan mengapa?
- Bagaimanakah organisasi dapat memastikan bahawa kepelbagaian dan keterangkuman bukan sekadar dasar di atas kertas?
[Jumlah: 10 markah]
ASSIGNMENT RUBRICS
Part I / Bahagian I (50%)
| *QN/ *NS | CLO |
Criteria/Kriteria |
Weight/ Pemberat |
Excellent/
Cemerlang |
Good/Baik | Fair/Sederhana | Poor/Lemah | Unsatisfactory/
Tidak memuaskan
|
Max. Marks
/Markah Maksimum |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1 | 2 | Company and Country Background
Latarbelakang Syarikat dan Negara |
2 | Detailed and relevant description of the chosen Malaysian company and country, highlighting key aspects of their culture and international expansion.
Penerangan terperinci dan relevan tentang syarikat dan negara Malaysia yang dipilih, menonjolkan aspek utama budaya dan pengembangan antarabangsa mereka.
|
Clear description of the chosen company and country with some relevant details.
Penerangan yang jelas tentang syarikat dan negara yang dipilih dengan beberapa butiran yang berkaitan. |
Basic description of the company and country, but lacks sufficient detail or relevance.
Penerangan asas tentang syarikat dan negara, tetapi tidak mempunyai perincian atau perkaitan yang mencukupi. |
Vague description of the company and country.
Penerangan kabur tentang syarikat dan negara. |
No description was provided.
Tiada penerangan diberikan. |
8 |
| 2 | 2 | Identification of Host Country Cultural Values
Pengenalpastian Nilai-nilai Budaya Negara Tuan Rumah
|
3 | Able to identify three or more significant cultural values with clear, insightful explanations of how each value affects planning, management, and leadership in the host country.
Dapat mengenal pasti sekurang-kurangnya 3 perbezaan budaya utama dengan analisis yang jelas dan mendalam tentang cara perbezaan ini mempengaruhi aspek berkaitan kerja (cth., komunikasi, hierarki, kerja berpasukan, kepimpinan).
|
Able to identify three relevant cultural values with reasonable explanations of their influence on management practices.
Dapat mengenal pasti tiga nilai budaya yang relevan dengan penjelasan munasabah tentang pengaruhnya terhadap amalan pengurusan. |
Able to identify two or three cultural values, but explanations are superficial, unclear, or only partially relevant.
Dapat mengenal pasti dua atau tiga nilai budaya, tetapi penjelasan adalah cetek, tidak jelas, atau hanya sebahagiannya relevan. |
Able to identify only one cultural value or list values without meaningful explanation or relevance.
Dapat mengenal pasti hanya satu nilai budaya sahaja atau menyenaraikan nilai tanpa penjelasan atau perkaitan yang bermakna. |
No cultural values were identified.
Tiada nilai-nilai budaya dikenal pasti. |
12 |
| 3 | 3 | Comparison with Malaysian Workplace Culture
Perbandingan dengan Budaya Tempat Kerja Malaysia
|
3 | Able to provide a thorough, well-reasoned comparison showing clear differences and similarities, with strong justification for why adapting to these differences is essential for effective management.
Dapat memberikan perbandingan yang teliti dan beralasan yang menunjukkan perbezaan dan persamaan yang jelas, dengan justifikasi kukuh mengapa penyesuaian kepada perbezaan ini penting untuk pengurusan yang berkesan.
|
Able to provide a relevant and mostly clear comparison with adequate explanation of why adaptation is important.
Dapat memberikan perbandingan yang relevan dan kebanyakannya jelas dengan penjelasan yang mencukupi tentang mengapa penyesuaian itu penting. |
Able to provide some comparison but with limited depth or weak justification of adaptation importance.
Dapat memberikan sedikit perbandingan tetapi dengan kedalaman yang terhad atau justifikasi yang lemah tentang kepentingan penyesuaian. |
Able to provide a minimal or unclear comparison with little or no explanation of adaptation relevance.
Dapat memberikan perbandingan yang minimum atau tidak jelas dengan sedikit atau tiada penjelasan tentang kaitan penyesuaian.. |
No comparison was given.
Tiada perbandingan diberikan. |
12 |
| 4 | 3 | Leadership Approach Design and Justification
Reka Bentuk dan Justifikasi Pendekatan Kepimpinan |
3 | Able to design a highly relevant and practical leadership approach that reflects respect, cultural sensitivity, and adaptability, supported by a strong, evidence-based justification clearly linked to improved team cohesion and organisational success.
Dapat mereka bentuk pendekatan kepimpinan yang sangat relevan dan praktikal yang mencerminkan rasa hormat, sensitiviti budaya dan kebolehsuaian, disokong oleh justifikasi berasaskan bukti yang kukuh dikaitkan dengan jelas kepada perpaduan pasukan yang lebih baik dan kejayaan organisasi.
|
Able to design a relevant leadership approach with good justification and some link to cohesion and success.
Dapat mereka bentuk pendekatan kepimpinan yang relevan dengan justifikasi yang baik dan beberapa pautan kepada perpaduan dan kejayaan. |
Able to design a somewhat relevant leadership approach, but justification is weak or the link to cohesion/success is unclear.
Dapat mereka bentuk pendekatan kepimpinan yang agak relevan, tetapi justifikasi lemah atau pautan kepada perpaduan/kejayaan tidak jelas. |
Able to design a vague or impractical leadership approach with little relevance to cultural empathy or adaptability.
Dapat mereka bentuk pendekatan kepimpinan yang kabur atau tidak praktikal dengan sedikit perkaitan dengan empati budaya atau kebolehsuaian. |
No leadership approach was given.
Tiada pendekatan kepimpinan diberikan. |
12 |
| 5 | 2 | References
Rujukan |
1.5 | Able to use at least four credible academic sources integrated smoothly and meaningfully into the discussion, with APA 7th edition format consistently correct for both in-text citations and the reference list.
Dapat menggunakan sekurang-kurangnya empat sumber akademik yang boleh dipercayai disepadukan dengan lancar dan bermakna ke dalam perbincangan, dengan format APA edisi ke-7 secara konsisten betul untuk petikan dalam teks dan senarai rujukan. |
Able to use at least four credible references with adequate integration; minor APA errors present.
Dapat menggunakan sekurang-kurangnya empat rujukan yang boleh dipercayai dengan integrasi yang mencukupi; terdapat ralat APA kecil. |
Able to use fewer than four references or include some non-academic sources; several APA errors evident.
Dapat menggunakan kurang daripada empat rujukan atau memasukkan beberapa sumber bukan akademik; beberapa ralat APA jelas. |
Able to use minimal sources with weak integration; APA formatting mostly incorrect.
Dapat menggunakan sumber minimum dengan integrasi yang lemah; pemformatan APA kebanyakannya tidak betul. |
No references were given.
Tiada rujukan diberikan. |
6 |
| Total/Jumlah | 12.5 | 50 | |||||||
*QN = Question Number / *NS = Nombor Soalan
Part II/Bahagian II (10%)
| *QN | CLO | Criteria | Weight | Excellent | Good | Fair | Poor | Unsatisfactory | Max Marks |
| 4 | 3 | 2 | 1 | 0 | |||||
| 1-3 | 3 | Quality of Postings
Kualiti Postings Affective Domain |
2.5 | All five comments are good, appropriate, relevant, meaningful, and respectful.
Postings reflect active participation within the assignment timeline.
Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah. Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan. |
Four of the comments are good, appropriate, relevant, meaningful, and respectful.
Postings reflect participation within the assignment timeline.
Empat Postings mencerminkan penyertaan sepanjang tempoh tugasan |
Two or three of the comments are somewhat good, appropriate, meaningful, and respectful.
Postings show relatively short participation time.
Dua atau tiga komen baik, sesuai, relevan,bermakna dan berhemah Postings menunjukkan penyertaan dalam jangakamasa yang singkat. |
One post submitted. OR All posts done in one day.
OR None of the comments are good and relevant. OR Comments are short responses that are neither substantial nor meaningful. Minimum effort (e.g., “I agree with Tina”).
Satu penghantaran ATAU Semua penghantaran dibuat dalam satu hari . ATAU Tiada komen yang baik dan relevan. ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna.Usaha minimum (Cth: “Saya bersetuju dengan Tina”)
|
Postings done past the assignment timeline.
OR No postings given as proof of participation in the discussion.
Postings melepasi tempoh tugasan. ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan |
10 |
| Total | 2.5 | 10 | |||||||
*QN = Question Number / *NS = Nombor Soalan
INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)
Do the following:
- Select your best FIVE (5) postings from the forum discussion set up by your tutor.
- Do screenshots of the postings and include them as images in your assignment.
- The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
- The screenshots should contain: Name, Title of the discussion, Day, Date and Time.
ARAHAN BAGI TATACARA PENGHANTARAN SEBAGAI BUKTI AKTIVITI ONLINE CLASS PARTICIPATION (10%)
Laksanakan perkara berikut:
- Pilih LIMA (5) postings terbaik dari perbincangan dalam talian yang telah di sediakan oleh tutor anda
- Laksanakan screen shot posting dan isikan dalam tugasan anda sebagai file imej
- Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
- Screen shot mesti mengandungi: Nama, Tajuk Perbincangan, Hari, Tarikh dan Masa.
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