C19BU: Strategic Management Case Study, HWU, Malaysia: Discuss how you would address any lack of alignment or a mismatch between Blue Sky’s historic activities and its new low-cost or economic strategy

University Heriot-Watt University (HWU)
Subject C19BU Strategic Management Case Study

Questions

  1. Review the current capabilities of Blue Sky, using relevant analytical tools, and discuss why Blue Sky may be struggling to compete as a low-cost airline?
  2. Discuss how you would address any lack of alignment or a mismatch between Blue Sky’s historic activities and its new low-cost or economic strategy.
  3. Using relevant tools from the course, discuss the relationship between the competitive stance of BlueSky Airlines and its current/potential strategic group going forward.

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