Marketing Innovation Assignment, HWU, Malaysia Discuss the application of the BCG Model on the current business product. Explain the basic requirements
| University | Heriot-Watt University (HWU) |
| Subject | Marketing Innovations |
- Discuss the application of the BCG Model on the current business product.
- Explain the basic requirements for a good marketing plan.
- List out the agents of the Internal environment.
- Discuss the customer buying behavior process Provide an example.
- Identify the influence group that affects consumer behavior.
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