Marketing Innovation Assignment, HWU, Malaysia Discuss the application of the BCG Model on the current business product. Explain the basic requirements

University Heriot-Watt University (HWU)
Subject Marketing Innovations
  1. Discuss the application of the BCG Model on the current business product.
  2. Explain the basic requirements for a good marketing plan.
  3. List out the agents of the Internal environment.
  4. Discuss the customer buying behavior process Provide an example.
  5. Identify the influence group that affects consumer behavior.

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