MBOE7173 Corporate Innovation and Entrepreneurship Assessment Brief 2026
MBOE7173 Assessment Brief
| Faculty: | Universiti Malaya-Wales Faculty of Business | |
| Program Name | Master of Business Administration (MBA) | |
| Module Code | MBOE7173 | |
| Module Name: | Corporate Innovation And Entrepreneurship | |
|
Assessment |
Assessment Task |
Week Due | The proportion of the Final Assessment |
| 1 | Assignment | Week 8 | 50% |
| 2 | Presentation | Week 9 | 20% |
| 3 | Case Study | Week 10 | 30% |
Assignment Tasks (50%)
Part A: Corporate Entrepreneurship in Action: Enabling Innovation from Within
Large organizations increasingly rely on corporate entrepreneurs—or intrapreneurs—to drive innovation and adapt to changing markets. This assignment invites you to explore the concept of corporate entrepreneurship and analyze how one real organization applies (or could apply) it to remain innovative and competitive. You are required to evaluate the assignment objectives and tasks below in constructing an academic review while addressing the given pointers.
Assignment Objectives:
- Understand what corporate entrepreneurship is and why it matters.
- Examine a real-world example of intrapreneurship in practice.
- Propose practical recommendations for enabling intrapreneurship in a chosen organization.
Assignment Tasks:
Part 1: Understanding Corporate Entrepreneurship
- Define corporate entrepreneurship (intrapreneurship) and its importance in today’s business environment.
- Briefly explain what makes a successful corporate entrepreneur (mindset, leadership, organizational support).
- Introduce any relevant frameworks or concepts (e.g., innovation culture, opportunity recognition, entrepreneurial orientation).
Part 2: Case Example – What Can We Learn?
- Choose one real company known for encouraging internal innovation (e.g., 3M, Google, Amazon, Adobe, Tata).
- Briefly describe one intrapreneurial initiative (e.g., product, service, business model).
- Identify key success factors: What helped the initiative succeed? (e.g., leadership support, funding, freedom to experiment).
- What were the challenges and how were they addressed?
Part 3: Proposal for an Intrapreneurial Idea
- Choose an existing organization (real or hypothetical).
- Propose one innovative idea that could be developed internally (e.g., a new product, service, tech solution, or business model improvement).
- Describe:
- The problem or opportunity the idea addresses.
- How it fits with the company’s strategy and goals.
- What support the intrapreneur(s) would need (time, budget, leadership backing, team).
- Expected benefits and risks.
- Suggest basic steps or a timeline to implement the idea.
- Focus on creativity, feasibility, and strategic alignment.
Part 4: Conclusion & Reflection
- Summarize the key insights gained from the case and your proposal.
- Reflect briefly on how large companies can balance control with the need to innovate from within
Presentation Task (20%)
Prepare a 15-slides presentation of the report findings from Part A. The presentation should not be longer than 10 minutes
Case Study Tasks (30%)
Corporate Innovation and Entrepreneurship: The Case of Alibaba and Bainiu (Taobao) Village
In this assignment, you will examine how Alibaba’s Taobao Village initiative, specifically the case of Bainiu Village, represents a powerful example of corporate innovation and entrepreneurship. You may find the full case study read-up from the attachment in Microsoft Teams. Your task is to analyze the strategic role Alibaba played in enabling rural digital entrepreneurship and reflect on its broader business and societal implications.
Assignment Questions:
Please structure your report to address the following three main questions:
1. How did Alibaba demonstrate corporate innovation and entrepreneurship through the Taobao Village initiative?
- What internal innovation or strategy led to the creation of Taobao Villages?
- How does this reflect key elements of corporate entrepreneurship (e.g., business model innovation, ecosystem building, social impact)?
- What role did leadership, digital platforms, and partnerships play in enabling this innovation?
2. What were the key outcomes and impacts of the initiative, particularly in Bainiu Village?
- What changes occurred in Bainiu Village after becoming a Taobao Village?
- Who benefited and how? (e.g., local entrepreneurs, Alibaba, the government)
- What were the major challenges or risks faced during implementation?
3. What lessons can other large corporations learn from Alibaba’s approach?
- What are the critical success factors for similar corporate innovation efforts?
- How can large companies balance business goals with social impact?
- Suggest 2–3 recommendations for applying this model in other industries or countries.
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