MKT558 Digital Marketing Assignment Coursework Brief | UiTM
| University | Universiti Teknologi MARA (UiTM) |
| Subject | MKT558 Digital Marketing |
MKT558 Assignment Coursework Brief
| Course Name (English) | DIGITAL MARKETING |
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| Course Code | MKT558 |
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| Course Description | The course introduces students to the basic elements of marketing in the digital realm that would position them to take advantage on the challenges of digital marketing. Areas in digital marketing environment and digital technologies as well as both B2C and B2B digital marketing practices are also enhanced in this course. |
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| Transferable Skills | The course will be able to transfer business IT knowledge and skills to students. |
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| Teaching Methodologies | Lectures, Web Based Learning, Problem Based Learning (PBL), Computer Aided Learning |
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| CLO |
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| Pre-Requisite Courses | No course recommendations |
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| Reading List |
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| Article/Paper List | This Course does not have any article/paper resources | ||||
| Other References | This Course does not have any other resources |
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