MKT60404: Services Marketing Assignment, TU, Malaysia You are required to select an experience (a series of service encounters) when visiting a service organisation by choosing any ONE company
| University | Taylor's University (TU) |
| Subject | MKT60404: Services Marketing |
You are required to select an experience (a series of service encounters) when visiting a service organisation by choosing any ONE company (your own choice) from ONE category of the industry given below and construct a Servicescape report.
Industry categories:
• Hotel
• Fashion retail
• Beauty and wellness
You will visit the organisation outside of class time to conduct a comprehensive descriptive and critical analysis of the service delivery process as well as the organisation’s service environment (servicescape).
During this visit you are required to observe the business in enough detail to describe the service delivery process, the servicescape and the tangible elements that facilitate the service performance (by all parties), communication of the service, and customer/employee experience.
This will apprise your critical analysis and subsequent recommendations on how the delivery process and service environment (servicescape), from the perspectives of all stakeholders, could be improved.
You are required to observe the service environment of the chosen service organisation. You need to relate the style and appearance of the physical surroundings and other experiential elements encountered by customers during the service delivery process. It is highly recommended to utilize photos, pictures or illustrations to display key findings and discoveries whenever relevant. You are required to analyze the relevance and the relationship among the three dimensions of the servicescape.
In conducting the environmental audit of the servicescape, it is recommended that students consider the THREE (3) dimensions of the servicescape:
• Ambient conditions
• Spatial layout & functionality
• Signs, symbols, & artifacts
Get Help By Expert
Seeking Online Assignment Help? Look no further! Experience top-notch service with Assignment Helper MY. Our expert writers at Taylor's University (TU) specialize in delivering impeccable solutions. Elevate your academic journey with our dedicated 'Do My Assignment' service. Say goodbye to stress and meet your deadlines with confidence. Unlock your true potential with personalized assistance today!
Recent Solved Questions
- MPU3192: Tugasan ini adalah untuk menilai kebolehan pelajar membincangkan falsafah dan aplikasinya dalam kehidupan: Falsafah Dan Isu Semasa 2, Assignment, OUM, Malaysia
- You are working as a Human Resources Manager in a medium-sized company: Quantitative Methods for Business Research, Assignment, MSU, Malaysia
- BBF30403: SunTech Bhd is a company that owns several technology stores in Malaysia: Corporate Finance Assignment, WOU, Malaysia
- SIQ3004: Mathematics of Financial Derivatives Assignment, UM, Malaysia Discuss the moneyness of your call and put warrants based on the latest date of your data. If your call and put warrants
- Government Policy Assignment, UCSI, Malaysia Discuss and criticize the incorporation of sustainable development goals (SDGs) into the education system
- DBC212 Poster Preparation Guide and Development
- BAGB1013: Principles of Management Assignment, UIU, Malaysia Explain the concept of management and describe FOUR (4) function approach in management
- Managing Information Assignment, IUMW, Malaysia Students are required to use their own company as an example to set up corporate entrepreneurship (CE)
- DSC2034: MATHEMATICS Assignment, ASB, Malaysia Evaluate without a calculator, using the BODMAS order of operations
- Big investors Ltd, a large foreign mutual fund is considering investing in stocks on Bursa Malaysia: investment analysis Assignment, UIU, Malaysia
