Business Research Methods Research Paper, TU, Malaysia Patient satisfaction seems to be one of the most important aspects of the healthcare industry as it positively impacts

Patient satisfaction seems to be one of the most important aspects of the healthcare industry as it positively impacts the growth of a healthcare institution. It has been observed through various instances that in the case of Malaysia, healthcare has become one of the prime concerns which indicate the fact the healthcare industry of the mentioned country highly focuses on understanding the ways that lead to patient satisfaction to ensure continuous improvement of the sector.

Certain reports based on the mentioned topic suggest that the quality of the services provided by the hospitals highly impacts the aspect of patient satisfaction. This particular aspect can be significant in the case of the growth and expansion of a healthcare institution as patient satisfaction usually helps in enhancing the brand image of the hospital in the international market.

This research will be based on identifying the components that play the core role in building a strong base of patient satisfaction. This research will be based on finding out the service quality of the Malaysian government hospitals and the ways through which the patients in the mentioned country get satisfied with the service of the healthcare industry of Malaysia. This section of the paper will highlight the background, rationale, aim, objectives, and primary questions of this research paper.

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