This assignment entails analyzing a dataset focused on the green purchase intentions of college students in a major educational institution in North India (data taken from Kumar, Rakesh (2022): Business Analytics, Assignment, TU, Malaysia

University Taylor's University (TU)
Subject Business Analytics

PART A

Case study

This assignment entails analyzing a dataset focused on the green purchase intentions of college students in a major educational institution in North India (data taken from Kumar, Rakesh (2022). A total of 253 responses were collected on various constructs associated with green purchase intentions. The survey was administered in class-room settings using a structured questionnaire.

Seven-point Likert scale (where 1=strongly disagree and 7=strongly agree) was used to elicit respondent’s response on various constructs such as subjective norms, perceived behavioral control, ethical obligation, green purchase intention and green purchase behavior. The data also consists of demographic information such as gender, age, and marital status. The dataset is provided in the excel sheet.

Question 1.A Getting started

Work Required: Before you start performing the various analysis on SPSS, you are expected to:

  • code the data available in Appendix 1
  • find the average of the items in each construct.

In preparing your answers to all questions (From question 2.A onwards). Only use the cleaned data. Note that you are required to save the cleaned data set and submit it as a separate file with your assessment.

Question 2.A Perform descriptive statistics and associated methods

Work Required: Using the cleaned data set, you are expected to perform the following methods and analysis:

  • Conduct descriptive statistics to gain initial insights into the distribution of variables.
  • Develop a regression model to determine the factors influencing green purchase intentions of college students. To develop the regression model, you must use the values of the average of the items in each construct (done in part 1A).
  • Test at 5% significance level whether age has effect on the green purchase intentions of college students.
  • Conclude by performing the factor analysis to explore the underlying structure of the variables related to ethical obligation, subjective norms, perceived behavioral control, and green purchase intentions.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

PART B

Question 1.B Propose practical implications of SEM findings

Work Required: You are expected to provide four (4) relevant practical implications of Structural Equation Modeling (SEM) in promoting sustainable consumption among college students. For each implication consider the perspective and interest of various stakeholders.

Question 2.B Present actionable recommendations

Work Required: Based on the various findings generated in part A, you are expected to present three actionable recommendations for businesses aiming at promoting green products and services.

In preparing your answer, you must demonstrate that the recommendations are specific, feasible and aligned with the Structural Equation Modeling (SEM) findings.

Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.

Get Help By Expert

Do you need assistance in Malaysia with a business analytics assignment? You can use our MBA assignment helper and online assignment helper services in Malaysia. Students in Malaysia can now easily pay our experts to do well in their classes. It's easy to navigate through complex topics like business analytics with expert guidance. With our knowledgeable help, wave goodbye to academic stress and hello to success!

Answer

Recent Solved Questions

Online Exam & Assignment Writing Services

70841+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

BGN233 Builders Quantities And Estimating I UITM Assignment Sample, Malaysia
The BGN233 Builders Quantities and Estimating I course at UITM, Malaysia, aims to provide students with a foundational understanding of measurement principles, item description, and interpretation of the Standard Method…
Others
IMC690 Industrial Training UITM Assignment Sample Malaysia
IMC690 Industrial Training is an exciting component of the University's Industrial Relations and Organizational Behavior curriculum. It offers a unique opportunity to apply theoretical concepts from the classroom to real-life…
Assignment Sample

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now